Award-Winning E-Commerce & B2B SEO Consultancy in Nottingham

Q: What specific strategies can a consultant offer for e-commerce and B2B SEO?

For e-commerce : Product + category page SEO optimisation Structured data & product feed enhancements Conversion rate optimisation (CRO) Landing page testing for paid campaigns Technical SEO fixes to reduce crawl waste and speed issues For B2B : Bottom-of-funnel content strategy (case studies, comparison pages, solution pages) SEO audits aligned with ICP and sales goals Demand generation through organic content + email nurture Google Search Console & analytics refinement for lead quality insights Across both, consultants integrate paid media, content, and technical SEO to drive qualified traffic that converts. Learn more >

Consistently generate high-quality traffic that delivers value

We proudly work with

Enterprise HR software provider positions for buyer-led growth

D2C manufacturer increases 1st-time buyers following an audit

Leading national professional services firm takes local approach

We’ll get results you can really see

We won’t take a brief, disappear for a few weeks, then chuck a monthly report over the fence. Instead, we work with you as a team and build on your knowledge, experience and strategy to get the best results.

Organic growth with strategic SEO

Kevin’s our SEO and content lead. He’s clocked up years working both agency side + inhouse with a vast range of brands from global credit giant Experian to specialised startups.

Kevin has been excellent, auditing our site he managed to spot opportunities to increase both our search presence and our conversion rate. – Joe Burton, The Brick Tile Co.

Focus on metrics that matter

UK eCommerce & European Search Awards Winner.

We’ve been nominated for various awards due to our commercial approach.

Our expertise across industries

Technical solutions for complex, local and international brands.

E-Commerce

B2B Enterprises

Legal

SaaS

Manufacturing

Retail & Fashion

Recruitment

SMEs

Get direct access to experienced specialists

Account managers holding you back?

Your results, our expertise.

We’ve received multiple awards and recognitions for our team, clients, and partners. View our awards.

Best Use of Search - B2B SEO

“We were particularly impressed by the seamless integration of SEO and business strategy, which drove outstanding results that exceeded targets.”

Stand Out B2B SEO Campaign

Our ‘Positioning for Buyer-led Growth’ strategy has captured the judges’ attention by demonstrating exceptional business results in connecting with B2B buyers throughout their decision journey.

International Website of the year

Our ability to optimise ad budget allocation has returned impressive outcomes with the integration of digital data in shaping product decisions.

What's your goal?

Clicks, conversions, sales — growth’s the name of our game. Talk to us about your big ambition and we’ll take it from there.

What people say about our work

Organic growth directly contributed to millions in potential revenue, securing enterprise leads and closed deals. A revamped website, AI-driven content, and buyer-led UX strategy strengthened market positioning. Enterprise HR SEO leadership achieved top rankings for high-intent commercial keywords.

Awards Judge

UK Digital Excellence Awards 2025

Kevin has been excellent, auditing our site he managed to spot opportunities to increase both our search presence and our conversion rate. Following an initial audit phase we are now going to continue to work with him regularly given the results we've already seen after only a month.

Joe Burton

Brand Manager, The Brick Tile Company

The Growthack team bring expertise, dedication and professionalism to their work. They are B2B experts who bring sensible, achievable solutions that mean that this essential part of promotional success is working hard and is aligned with our other marketing communications activity.

Kelvin Bathe

Marketing Manager, Echion Technologies

Fantastic SEO and Paid Search agency! We’ve been working with Growthack for a few months now and we’ve seen some fantastic results already. Really knowledgable and always challenging us with new ways of thinking and ideas

Jade Warwick

Digital Marketing Manager, Ampa LLP

E-Commerce & B2B SEO FAQs

What is a digital marketing consultant in the context of e-commerce and B2B SEO?

A digital marketing consultant for e-commerce or B2B brands is a strategic partner who helps you grow visibility, traffic, and conversions through targeted, data-driven digital channels.

In e-commerce, they focus on driving product discovery, reducing acquisition costs, and improving lifetime value. For B2B, they map SEO and content to the buyer journey — ensuring you’re found at every critical stage from awareness to decision.

They specialise in:

E-Commerce SEO: Optimising category, product, and filter pages for organic growth
B2B SEO: Creating commercial, thought leadership, and intent-aligned content
Conversion Strategy: Aligning traffic drivers with measurable outcomes
Technical SEO: Ensuring fast, scalable, crawlable websites
Integrated Campaigns: Blending organic, paid, and earned media to accelerate pipeline or sales.

Learn more >

Why would my e-commerce or B2B business need a digital marketing consultant?

In saturated markets, visibility isn’t enough — performance is key. A consultant identifies where your digital funnel is leaking, fixes it, and builds sustainable growth through organic and paid strategy.

For e-commerce: They help you outrank competitors, improve product visibility, and reduce dependency on paid ads.
For B2B: They elevate your brand from being “found” to becoming a trusted solution provider.

Their strategies turn passive visits into revenue, and unknown brands into industry authorities.

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Digital marketing consultant vs an in-house team: what's the difference?

An in-house team manages the day-to-day. A consultant challenges assumptions, spots gaps, and fast-tracks results.

E-commerce brands benefit from a consultant’s agile testing, CRO tactics, and platform-specific SEO (e.g. Shopify, WooCommerce).
B2B brands gain strategic messaging, ABM-ready content, and analytics clarity to track ROI across long sales cycles.

You’re not replacing your team — you’re giving them a catalyst for smarter, faster decisions.

Learn more >

How does a consultant differ from a full-service digital marketing agency?

Agencies offer breadth. Consultants offer depth.

A consultant works shoulder-to-shoulder with your team, deeply embedded in your business model. For e-commerce or B2B brands needing senior strategic input without the agency fluff, this can mean faster decisions, lower costs, and higher accountability.

E-commerce: A consultant will tailor strategies based on margin, inventory, and seasonal data — not just traffic.
B2B: They’ll map SEO to buyer personas and sales enablement content, not just keywords.

Learn more >

What specific strategies can a consultant offer for e-commerce and B2B SEO?

For e-commerce:

Product + category page SEO optimisation
Structured data & product feed enhancements
Conversion rate optimisation (CRO)
Landing page testing for paid campaigns
Technical SEO fixes to reduce crawl waste and speed issues

For B2B:

Bottom-of-funnel content strategy (case studies, comparison pages, solution pages)
SEO audits aligned with ICP and sales goals
Demand generation through organic content + email nurture
Google Search Console & analytics refinement for lead quality insights

Across both, consultants integrate paid media, content, and technical SEO to drive qualified traffic that converts.

Learn more >

How do I choose the right marketing consultant for my e-commerce or B2B business?

Selecting a consultant isn’t just about ticking off requirements—it’s about partnering with someone who dives deep into your industry’s pulse. Hunt for a consultant whose strategies resonate with your sector. It’s not just about navigating the digital landscape, it’s also about having someone who crafts strategies infused with industry-specific insights.

Learn more >