Award-Winning E-Commerce & B2B SEO Consultancy in Nottingham

We help E-Commerce & B2B brands grow with SEO

We proudly work with

Enterprise HR software provider positions for buyer-led growth

D2C manufacturer increases 1st-time buyers following an audit

Leading national professional services firm takes local approach

Results you can see

We won’t take a brief, disappear for a few weeks, then chuck a monthly report over the fence. Instead, we work with you as a team and build on your knowledge, experience and strategy to get the best results.

Organic growth with strategic SEO

Kevin’s our SEO and content lead.

He’s clocked up years working both agency side + inhouse with a vast range of brands from global credit giant Experian to specialised startups.

Kevin has been excellent, auditing our site he managed to spot opportunities to increase both our search presence and conversion rate.

– Joe, The Brick Tile Co.

Metrics that matter

We’re a UK eCommerce & European Search Awards Winner due to our commercial approach.

Our industry knowledge

Technical solutions for complex brands.

Your results, our expertise.

We’ve received multiple awards and recognitions for our team, clients, and partners. View our awards.

“We were particularly impressed by the seamless integration of SEO and business strategy, which drove outstanding results that exceeded targets.”

Our ‘Positioning for Buyer-led Growth’ strategy has captured the judges’ attention by demonstrating exceptional business results in connecting with B2B buyers throughout their decision journey.

Our ability to optimise ad budget allocation has returned impressive outcomes with the integration of digital data in shaping product decisions.

Get direct access to experienced specialists

Account managers holding you back?

Contact us and let’s get started.

What's your goal?

Clicks, conversions, sales — growth’s the name of our game. Talk to us about your big ambition and we’ll take it from there.

What people say about our work

E-Commerce & B2B SEO FAQs

A digital marketing consultant for e-commerce or B2B brands is a strategic partner who helps you grow visibility, traffic, and conversions through targeted, data-driven digital channels.

In e-commerce, they focus on driving product discovery, reducing acquisition costs, and improving lifetime value. For B2B, they map SEO and content to the buyer journey — ensuring you’re found at every critical stage from awareness to decision.

They specialise in:

  • E-Commerce SEO: Optimising category, product, and filter pages for organic growth
  • B2B SEO: Creating commercial, thought leadership, and intent-aligned content
  • Conversion Strategy: Aligning traffic drivers with measurable outcomes
  • Technical SEO: Ensuring fast, scalable, crawlable websites
  • Integrated Campaigns: Blending organic, paid, and earned media to accelerate pipeline or sales.

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In saturated markets, visibility isn’t enough — performance is key. A consultant identifies where your digital funnel is leaking, fixes it, and builds sustainable growth through organic and paid strategy.

  • For e-commerce: They help you outrank competitors, improve product visibility, and reduce dependency on paid ads.
  • For B2B: They elevate your brand from being “found” to becoming a trusted solution provider.

Their strategies turn passive visits into revenue, and unknown brands into industry authorities.

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An in-house team manages the day-to-day. A consultant challenges assumptions, spots gaps, and fast-tracks results.

  • E-commerce brands benefit from a consultant’s agile testing, CRO tactics, and platform-specific SEO (e.g. Shopify, WooCommerce).
  • B2B brands gain strategic messaging, ABM-ready content, and analytics clarity to track ROI across long sales cycles.

You’re not replacing your team — you’re giving them a catalyst for smarter, faster decisions.

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Agencies offer breadth. Consultants offer depth.

A consultant works shoulder-to-shoulder with your team, deeply embedded in your business model. For e-commerce or B2B brands needing senior strategic input without the agency fluff, this can mean faster decisions, lower costs, and higher accountability.

  • E-commerce: A consultant will tailor strategies based on margin, inventory, and seasonal data — not just traffic.
  • B2B: They’ll map SEO to buyer personas and sales enablement content, not just keywords.

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For e-commerce:

  • Product + category page SEO optimisation
  • Structured data & product feed enhancements
  • Conversion rate optimisation (CRO)
  • Landing page testing for paid campaigns
  • Technical SEO fixes to reduce crawl waste and speed issues

For B2B:

  • Bottom-of-funnel content strategy (case studies, comparison pages, solution pages)
  • SEO audits aligned with ICP and sales goals
  • Demand generation through organic content + email nurture
  • Google Search Console & analytics refinement for lead quality insights

Across both, consultants integrate paid media, content, and technical SEO to drive qualified traffic that converts.

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Selecting a consultant isn’t just about ticking off requirements—it’s about partnering with someone who dives deep into your industry’s pulse. Hunt for a consultant whose strategies resonate with your sector. It’s not just about navigating the digital landscape, it’s also about having someone who crafts strategies infused with industry-specific insights.

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They measure what matters — revenue, not just rankings.

Key metrics include:

For e-commerce

  • Revenue per session
  • Organic share of sales
  • Add-to-cart and checkout conversion rates
  • Product-level visibility

For B2B

  • SQLs/MQLs generated from SEO
  • Lead quality and deal velocity
  • Content influence on pipeline
  • Channel-specific ROI (organic vs. paid)

It’s about meaningful performance — not vanity metrics.

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Yes. Many B2B SEO & E-Commerce consultants provide hands-on team training, tailored to your platform and goals.

Whether you need:

  • SEO best practices for Shopify or WordPress
  • Sales-aligned content frameworks for B2B
  • Tagging and tracking setups for GA4 and attribution
  • Internal capability-building across organic and paid channels

A good consultant empowers your team to own results — long after the engagement ends.

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