Examples of paid media include paid search ads, display ads, social media ads, influencer marketing, sponsorships, native advertising, and content syndication.
– Paid search advertising
This involves bidding on keywords to display ads at the top of search engine results pages on platforms such as Google Ads.
– Paid social advertising
This includes advertising on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
– Display advertising
This involves placing banner ads on websites that are part of ad networks or partner sites.
– Video advertising
This includes running ads before, during, or after video content on platforms such as YouTube.
– Native advertising
This involves promoting branded content that matches the form and function of the platform where it is displayed, such as sponsored articles on news websites.
– Influencer marketing
This involves partnering with social media influencers to promote products or services to their followers.
This involves showing ads to users who have already interacted with your website or content in some way.
Tools used to manage and optimise paid media campaigns include Google Ads, Facebook Ads Manager, LinkedIn Ads, and various advertising platforms.
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