Get your brand seen and kick conversions into hyperdrive.
Search & Shopping campaigns are two of the most effective, tried-and-tested forms of digital ads, allowing your business to appear when users search for your services or products.
Social Media has become one of the best ways to attract new audiences, increase engagement and brand exposure – whether you’re looking to drive awareness or increase sales.
Remarketing offers you the opportunity to re-establish a connection with your audience and provide them with meaningful journeys, maximising the potential for conversions.
Paid Media could be defined as any marketing activity that involves a paid advertisement. It implies that a business spends money promoting its goods and services.
This could involve Pay-Per-Click (PPC) advertising: as the name suggests, you are charged when users ‘click’ on your adverts based on an array of targeting options. This ensures that visitors are pre-qualified and relevant when they reach your business.
Branded content and display ads may also be viable options and these could be priced according to ‘reach’ – the number of impressions gained from the target audience.
This can include:
The goal of paid media is to increase brand awareness, drive traffic to the website, and ultimately generate sales or leads.
Paid media works by targeting specific audiences based on their demographics, interests, behaviours, and search terms.
Advertisers bid on specific keywords or placements, and their ads are shown to users who fit the targeting criteria. The cost of the ad is determined by the bidding process, with higher bids generally resulting in better ad placement and visibility.
As users engage with the ad, businesses can track their performance and adjust their targeting and bidding strategies to optimise results.
Paid media
Paid media is advertising that a business pays for, such as search engine ads, social media ads, and display ads.
Owned media
Owned media is content that a business owns and controls, such as its website and social media profiles.
Earned media
Earned media is publicity gained through word-of-mouth, social sharing, or media coverage.
The main difference between these types of media is who controls the content and how it is distributed.
Paid media may benefit your business by increasing brand awareness, website traffic, generating leads, and eventually increasing revenue.
It helps you target specific audiences based on demographics, interests, and behaviours, which can result in a higher ROI than traditional advertising strategies.
Furthermore, paid media provides valuable data and insights into your target demographic, allowing you to dedicate your marketing plan and improve overall business performance.
Examples of paid media include paid search ads, display ads, social media ads, influencer marketing, sponsorships, native advertising, and content syndication.
Paid search advertising
This involves bidding on keywords to display ads at the top of search engine results pages on platforms such as Google Ads.
Paid social advertising
This includes advertising on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Display advertising
This involves placing banner ads on websites that are part of ad networks or partner sites.
Video advertising
This includes running ads before, during, or after video content on platforms such as YouTube.
Native advertising
This involves promoting branded content that matches the form and function of the platform where it is displayed, such as sponsored articles on news websites.
Retargeting
This involves showing ads to users who have already interacted with your website or content in some way.
Tools used to manage and optimise paid media campaigns include Google Ads, Facebook Ads Manager, LinkedIn Ads, and various advertising platforms.
Paid media can be highly effective in achieving specific marketing goals, such as increasing brand awareness, driving website traffic, and generating leads or sales. However, its effectiveness depends on various factors, including the target audience, budget, messaging, and the quality of the creative assets used. It is essential to have a well-planned and executed paid media strategy to ensure optimal results.
A paid media agency is a business that specialises in managing and optimising paid advertising campaigns on various digital channels, such as search engines, social media, and display networks. They work with businesses to create and execute effective paid media strategies that increase brand awareness, drive website traffic, and generate leads or sales.
Paid media agencies use their expertise to manage advertising budgets efficiently, target the right audience, optimise ad performance, and provide regular reporting and analysis to help businesses achieve their advertising goals.
Growthack, as a paid media agency, will help you in creating and executing effective paid media strategies across a wide range of platforms, including search engines, social media, and display advertising. Our services also include keyword research, ad creation, campaign optimisation, and performance tracking to ensure our clients get the best return on their investment.
Choosing a paid media agency involves several key steps:
1. Define your goals
Determine what you want to achieve with your paid media campaigns, such as increasing brand awareness or driving sales.
2. Research agencies
Look for agencies that specialise in your industry or niche, and have a track record of success with similar campaigns.
3. Check credentials
Check the agency’s credentials, such as certifications, awards, and client testimonials.
4. Consider the team
Meet with the team who will be managing your campaigns to ensure that they have the expertise and experience to deliver results.
5. Discuss pricing
Budget is one of the most important factors when comes to choosing an agency. Get a clear understanding of the agency’s pricing model, and make sure it aligns with your budget and goals.
6. Review the contract
Review the contract carefully, and make sure you understand the terms and conditions, including any cancellation or termination policies.
Creating a paid media strategy involves several key steps:
1. Clarify your goals and target audience
Clearly state what you want to achieve and who you want to reach with your paid media campaigns.
2. Determine your budget
Determine your budget and select the appropriate paid media channels. Determine how much money you can allocate towards paid media, and choose the channels that align with your goals and audience.
3. Research your competitors
Research your competitors and industry to identify opportunities and potential challenges
4. Analyse your competitors
Analyse your competitors and industry trends to identify gaps and opportunities for your paid media campaigns.
5. Develop a plan
Develop a comprehensive plan for each paid media channel, including ad creative, targeting, and budget allocation.
Create a plan for each paid media channel that outlines your ad creative, targeting strategy, and budget allocation.
6. Launch your campaigns
Launch your campaigns and monitor their performance regularly to make necessary adjustments. Monitor their performance to identify what is working and what needs improvement.
7. Continuously optimise
Continuously optimise and refine your strategy based on data and results. Use data and results to refine your strategy and make necessary adjustments to optimise performance.
Remember to keep your strategy flexible and adaptable to changes in your business and market conditions: Be open to making changes to your strategy as market and business conditions evolve.
At Growthack, we stand out from typical digital marketing agencies with our highly competitive prices and experienced specialists who have over 7+ years of experience in the field.
Our goal is to provide top-quality services that fit within your budget, without sacrificing results. We take pride in adapting our strategies to each client’s specific needs, providing specialised strategies that result in actual business growth. You can be confident that your digital marketing efforts are in skilled hands with our team of specialists.
"I was thoroughly impressed with the level of service and expertise our account manager provided. From the very beginning, Growthack was highly responsive and proactive in helping me to define our goals and create a customised strategy to achieve them."
"I would recommend Growthack to any business that is looking to improve their advertising performance. It has been an absolute pleasure to build a strong working partnership with them this year and I'm looking forward to building on that in 2023."
"We have been working with Growthack for around 18 months and their service has been superb. Our results have seen an improvement with a consistently good ROAS in the UK and overseas. Comms are excellent and they are a pleasure to work with."
Paid Media is a key element for any ambitious brand that wishes to expand into existing and new markets.
We approach a paid media strategy in line with your objectives and decide where best to place your ad budget.
The role of a PPC consultant is to identify how best to approach your paid media strategy in line with your business goals. This involves understanding your target audience, how best to reach them on the desired platform (Google, Facebook and/or Linkedin etc.) and scaling your advertising budget while ensuring a consistent ROAS (Return-On-Ad-Spend).
Think of PPC as investment banking, where a consultant must make key investments in to target markets that can yield the most profitable results for your business.
Specialisms within PPC could include:
In terms of sectors, these can vary with a lot PPC practitioners opting for B2B, lead generation or e-commerce. With 7+ years of experience, we can handle any industry-specific advertising campaign.
A successful PPC campaign will depend entirely on the business and what their KPIs for growth are.
In practice, if you are a new business entering a market where you don’t have any existing brand visibility, you may prioritise reaching as large an audience as possible over profitability.
In contrast, if you are a well established business with tight profit margins, return on ad spend (ROAS) as well as scaling the advertising budget may be more important.
Also, it’s worth considering what the marketing funnel looks like for each business. A B2B enterprise company may have lead times that last for months to years vs an e-commerce business where transactions are instantaneous. There will be vast differences when it comes to measuring performance.
Any business can set up their own ad campaigns relatively quickly and start spending £1,000s worth of their marketing budget.
However, we often find that there will be numerous inefficiencies.
As an example, you could have been running paid media campaigns for a number of years achieving a return of 2x your ad spend whilst an experience PPC consultant could achieve a 3x return as well as scale the revenue generated. This could be achieved by auditing your ad account(s), restructuring your campaigns and advising on any user experience (UX) changes to the website.
We can provide a free audit initially while we discuss your campaign strategy.
Consultants are typically more invested in your project from end-to-end: from the sales pitch to the delivery of your paid media strategy. In comparison, large agencies could have their most experienced directors pitch to your business and then delegate the service deliverables to a newer member of the team.
Growthack is not a typical agency and relies on the knowledge of the co-founders as well as other highly-specialist partners to deliver the best work possible.
As an example, we work closely with a specialist development team, specific to the Magento platform (Adobe Commerce) for websites that need this support. This level of website management is often difficult to find within one, ‘full-service’ PPC and web agency.
We can manage multiple ad networks for each campaign, integrating tracking and analytics tools to work with your data and maximise the return from your advertising budget.
If you are aspiring to grow your business, then Google Ads search campaigns could be the best place to start. It’s an economical means to target a ‘ready-to-buy’ audience. We can help propel your ads to the top of the search results. Maximise and scale your budget so you get the best return for your ad spend
If you sell products online then you can use Shopping Ads by integrating your product data with Google Merchant Centre. We can optimise your product feed, help promote key sales events and so much more.
Display campaigns are an excellent means to retarget your audience and keep them engaged with your offering. We can help you reach prospective customers on relevant websites, apps and Google-owned properties (such as YouTube and Gmail).
Learn more >Did you know that viewers are twice as likely to buy a product they saw on Youtube? If you’re a new brand, it’s also a great way to get discovered. We’ll help you deliver fit-for-purpose advertising in line with our strategic approach.
Learn more >
Facebook Ads (or Meta for Business) is a powerful and incredibly effective tool to reach potential customers. However, creating successful campaigns takes a deep level of experience with the platform as well as an understanding of digital advertising in general.
People work with us because we understand that there isn’t a ‘one-size-fits-all’ approach. Our campaigns will be as unique as your business.
Learn more >We have over 7 years of experience and we have seen the ad platform change a number of times. Keeping up to date with what’s new will ensure you are getting the best results possible.
Learn more >The heart of every successful Facebook campaign is data. It’s the reason why so many businesses still run ads within this space. We have a firm grasp of all the key metrics to ensure your return on investment.
Learn more >You can easily run your own Facebook campaigns and start spending £1,000s but at what cost? We’ll help you save both time and money by leveraging our many years of expertise.
Learn more >The end goal is to ensure that your business generates more revenue over time. So, we’ll always keep an eye on the bigger picture instead of just focusing on clicks.
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Linkedin has become an essential platform for B2B marketers. If you need help getting started with your LinkedIn Ads campaigns, hiring a professional consultant could be the best way forward.
We can build each campaign from scratch or improve an existing profile by optimising it for maximum ROI results.
Our knowledge covers a wide range of targeting options and ad formats that are available on the platform – so you’ll benefit from our expertise in creating successful campaigns for any industry or niche in accordance with your goals.
Clicks, conversions, sales — growth’s the name of our game. Talk to us about your big ambition and we’ll take it from there.
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Fantastic SEO and Paid Search agency! We’ve been working with Growthack for a few months now and we’ve seen some fantastic results already. Really knowledgable and always challenging us with new ways of thinking and ideas
Working with Growthack has been refreshingly straightforward and I couldn't have wished for better results. We've managed to grow our business and expand our team considerably over the past year, thanks to their fantastic Google Ads strategy.
Working with Growthack has been extraordinary: great can-do solution attitude, great commercial acumen and delivers amazing quality work. Our paid media channels deliver more revenue than any other channel and significantly increase our share-of-voice among key accounts.
We’ve received multiple awards and recognitions for our team, clients, and partners. View our awards.
We are beyond proud of this recognition from one of the most prestigious search awards for our work with Ampa LLP
Our ability to optimise ad budget allocation has returned impressive outcomes with the integration of digital data in shaping product decisions.
Honoured as a finalist for our exceptional growth and strategic approach in delivering client results.
Paid Search can help you make an immediate impact on your business with a combined effort from SEO, Social and Email marketing channels.
Learn morePaid Social ads allows businesses to target specific audience. Improve the effectiveness of the campaigns. Grow your business with Paid media ads.
Learn moreGoogle Shopping ads display your products at the top of search results, making it more likely that potential customers will see them.
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