Refreshingly straightforward advertising strategies

Learn more about our PPC consultancy services below.

Paid Search

Search & Shopping campaigns are two of the most effective, tried-and-tested forms of digital ads, allowing your business to appear when users search for your services or products.

Paid Social

Social Media has become one of the best ways to attract new audiences, increase engagement and brand exposure – whether you’re looking to drive awareness or increase sales.


Remarketing offers you the opportunity to re-establish a connection with your audience and provide them with meaningful journeys, maximising the potential for conversions.

How LinkedIn Ads creates multi-million pipeline from key targeted accounts

Get Started Read More

Trusted by brands worldwide

Get your brand seen and kick conversions into hyperdrive

What is paid media?

Paid media refers to any type of advertising that a business pays to promote its products or services.

This can include:

The goal of paid media is to increase brand awareness, drive traffic to the website, and ultimately generate sales or leads.

Learn more >

Paid media works by targeting specific audiences based on their demographics, interests, behaviours, and search terms.

Advertisers bid on specific keywords or placements, and their ads are shown to users who fit the targeting criteria. The cost of the ad is determined by the bidding process, with higher bids generally resulting in better ad placement and visibility.

As users engage with the ad, businesses can track their performance and adjust their targeting and bidding strategies to optimise results.

Learn more >

– Paid media

Paid media is advertising that a business pays for, such as search engine ads, social media ads, and display ads.

– Owned media

Owned media is content that a business owns and controls, such as its website and social media profiles.

– Earned media

Earned media is publicity gained through word-of-mouth, social sharing, or media coverage.

The main difference between these types of media is who controls the content and how it is distributed.

Learn more >

Paid media may benefit your business by increasing brand awareness, website traffic, generating leads, and eventually increasing revenue.

It helps you target specific audiences based on demographics, interests, and behaviours, which can result in a higher ROI than traditional advertising strategies.

Furthermore, paid media provides valuable data and insights into your target demographic, allowing you to dedicate your marketing plan and improve overall business performance.

Learn more >

Examples of paid media include paid search ads, display ads, social media ads, influencer marketing, sponsorships, native advertising, and content syndication.

– Paid search advertising

This involves bidding on keywords to display ads at the top of search engine results pages on platforms such as Google Ads.

– Paid social advertising

This includes advertising on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.

– Display advertising

This involves placing banner ads on websites that are part of ad networks or partner sites.

– Video advertising

This includes running ads before, during, or after video content on platforms such as YouTube.

– Native advertising

This involves promoting branded content that matches the form and function of the platform where it is displayed, such as sponsored articles on news websites.

– Influencer marketing

This involves partnering with social media influencers to promote products or services to their followers.

– Retargeting

This involves showing ads to users who have already interacted with your website or content in some way.

Tools used to manage and optimise paid media campaigns include Google Ads, Facebook Ads Manager, LinkedIn Ads, and various advertising platforms.

Learn more >

Paid media can be highly effective in achieving specific marketing goals, such as increasing brand awareness, driving website traffic, and generating leads or sales. However, its effectiveness depends on various factors, including the target audience, budget, messaging, and the quality of the creative assets used. It is essential to have a well-planned and executed paid media strategy to ensure optimal results.

Learn more >

A paid media agency is a business that specialises in managing and optimising paid advertising campaigns on various digital channels, such as search engines, social media, and display networks. They work with businesses to create and execute effective paid media strategies that increase brand awareness, drive website traffic, and generate leads or sales.

Paid media agencies use their expertise to manage advertising budgets efficiently, target the right audience, optimise ad performance, and provide regular reporting and analysis to help businesses achieve their advertising goals.

Growthack, as a paid media agency, will help you in creating and executing effective paid media strategies across a wide range of platforms, including search engines, social media, and display advertising. Our services also include keyword research, ad creation, campaign optimisation, and performance tracking to ensure our clients get the best return on their investment.

Learn more >

Choosing a paid media agency involves several key steps:

1. Define your goals

Determine what you want to achieve with your paid media campaigns, such as increasing brand awareness or driving sales.

2. Research agencies

Look for agencies that specialise in your industry or niche, and have a track record of success with similar campaigns.

3. Check credentials

Check the agency’s credentials, such as certifications, awards, and client testimonials.

4. Consider the team

Meet with the team who will be managing your campaigns to ensure that they have the expertise and experience to deliver results.

5. Discuss pricing

Budget is one of the most important factors when comes to choosing an agency. Get a clear understanding of the agency’s pricing model, and make sure it aligns with your budget and goals.

6. Review the contract

Review the contract carefully, and make sure you understand the terms and conditions, including any cancellation or termination policies.

Learn more >

Creating a paid media strategy involves several key steps:

1. Define your goals and target audience

Clearly state what you want to achieve and who you want to reach with your paid media campaigns.

2. Determine your budget

Determine your budget and select the appropriate paid media channels. Determine how much money you can allocate towards paid media, and choose the channels that align with your goals and audience.

3. Research your competitors

Research your competitors and industry to identify opportunities and potential challenges

4. Analyse your competitors

Analyse your competitors and industry trends to identify gaps and opportunities for your paid media campaigns.

5. Develop a comprehensive plan

Develop a comprehensive plan for each paid media channel, including ad creative, targeting, and budget allocation.

Create a plan for each paid media channel that outlines your ad creative, targeting strategy, and budget allocation.

6. Launch your campaigns

Launch your campaigns and monitor their performance regularly to make necessary adjustments. Monitor their performance to identify what is working and what needs improvement.


7. Continuously optimise

Continuously optimise and refine your strategy based on data and results. Use data and results to refine your strategy and make necessary adjustments to optimise performance.

Remember to keep your strategy flexible and adaptable to changes in your business and market conditions: Be open to making changes to your strategy as market and business conditions evolve.

Learn more >

At Growthack, we stand out from typical digital marketing agencies with our highly competitive prices and experienced specialists who have over 7+ years of experience in the field.

Our goal is to provide top-quality services that fit within your budget, without sacrificing results. We take pride in adapting our strategies to each client’s specific needs, providing specialised strategies that result in actual business growth. You can be confident that your digital marketing efforts are in skilled hands with our team of specialists.

Learn more >

Google Ads

We can manage multiple ad networks for each campaign, integrating tracking and analytics tools to work with your data and maximise the return from your advertising budget.

Learn more >

If you are aspiring to grow your business, then Google Ads search campaigns could be the best place to start. It’s an economical means to target a ‘ready-to-buy’ audience. We can help propel your ads to the top of the search results. Maximise and scale your budget so you get the best return for your ad spend

Learn more >

If you sell products online then you can use Shopping Ads by integrating your product data with Google Merchant Centre. We can optimise your product feed, help promote key sales events and so much more.

Learn more >

Display campaigns are an excellent means to retarget your audience and keep them engaged with your offering. We can help you reach prospective customers on relevant websites, apps and Google-owned properties (such as YouTube and Gmail).

Learn more >

Did you know that viewers are twice as likely to buy a product they saw on Youtube? If you’re a new brand, it’s also a great way to get discovered. We’ll help you deliver fit-for-purpose advertising in line with our strategic approach.

Learn more >

Let's have a brief call to discuss how we could help.

Get Started

People work with us because we understand that there isn’t a ‘one-size-fits-all’ approach. Our campaigns will be as unique as your business.

Learn more >

We have over 7 years of experience and we have seen the ad platform change a number of times. Keeping up to date with what’s new will ensure you are getting the best results possible.

Learn more >

The heart of every successful Facebook campaign is data. It’s the reason why so many businesses still run ads within this space. We have a firm grasp of all the key metrics to ensure your return on investment.

Learn more >

You can easily run your own Facebook campaigns and start spending £1,000s but at what cost? We’ll help you save both time and money by leveraging our many years of expertise.

Learn more >

The end goal is to ensure that your business generates more revenue over time. So, we’ll always keep an eye on the bigger picture instead of just focusing on clicks.

Learn more >

Facebook Ads

Facebook Ads (or Meta for Business) is a powerful and incredibly effective tool to reach potential customers. However, creating successful campaigns takes a deep level of experience with the platform as well as an understanding of digital advertising in general.

Learn more >

Find out how you can scale your business.

Get Started

Linkedin Ads

Linkedin has become an essential platform for B2B marketers. If you need help getting started with your LinkedIn Ads campaigns, hiring a professional consultant could be the best way forward.

Learn more >

Get maximum ROI from your campaigns

We can build each campaign from scratch or improve an existing profile by optimising it for maximum ROI results.

Learn more >

Benefit from our bespoke approach

Our knowledge covers a wide range of targeting options and ad formats that are available on the platform – so you’ll benefit from our expertise in creating successful campaigns for any industry or niche in accordance with your goals.

Learn more >

Our clients say it best

You might also be interested in the below services

Paid Search

Paid Search can help you make an immediate impact on your business with a combined effort from SEO, Social and Email marketing channels.

Learn more
Paid Social

Paid Social ads allows businesses to target specific audience. Improve the effectiveness of the campaigns. Grow your business with Paid media ads.

Learn more
Google Shopping

Google Shopping ads display your products at the top of search results, making it more likely that potential customers will see them.

Learn more

Address: Growthack Ltd, Dryden Enterprise Centre, Dryden Street, Nottingham, NG1 4EY

Copyright © 2020 – 2023. Registered in England and Wales No. 12868240.

VAT Reg GB392684357.

Copyright © 2020 – 2023. Registered in England and Wales No. 12868240.

VAT Reg GB392684357.