Google remarketing works by placing a small piece of code, called a remarketing tag or pixel, on your website or app. This tag tracks visitors and adds them to specific remarketing lists based on their behaviour or interests.
Once these lists are created, you can target them with ads across Google’s network, including search results pages, display ads on other websites, and video ads on YouTube. When someone on your remarketing list visits a site or watches a video that hosts Google ads, they may see your ads.
By showing targeted ads to people who have already interacted with your brand, you can increase the chances of conversions and improve the overall effectiveness of your advertising campaigns.
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