Ready to take your Paid Search campaigns to the next level?

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Segment

An effective paid search strategy requires careful preparation and execution. We can help you identify which query markets would most benefit your business and deploy an account structure which maximises your exposure.

Measure

A well defined account structure enables effective measurement, which in turn leads to brilliant decision-making. We will work with you to ensure all valuable interactions on your site are being recorded and measured.

Scale

Then, it won’t take long to identify which search query markets behave the best and are the most profitable. At which point, we will work with you to optimise your ad budget, to get the best level of return-on-investment.

Case Study: 1,000 leads at a £15.60 cost-per-lead.

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Trusted by brands worldwide

At Growthack, we don’t just set up campaigns and hope for the best. With expertise in analysing data and monitoring trends, our team ensures that campaigns are consistently optimised for maximum ROI. Whether the goal is to drive traffic, generate leads, or increase revenue, we prioritise effective strategies based on data-driven insights.

Our approach is highly analytical, strategic and scalable.

– we’re not simply data nerds, but problem solvers as well.

We operate in a highly transparent manner, which we demonstrate by providing a bespoke reporting package to each of our clients. We expect to mould around your preferences and your KPIs, not the other way around.

We also believe that frequent communication is the key to healthy relations, keeping you informed at all times and responding promptly to any queries or concerns. But what really sets us apart is our track record of delivering real results.

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A well-organised account structure can significantly improve the measurement and performance of your paid search activity. Being able to understand precisely how your investments are working will allow you to either scale-up or refine your activity, and maximise ROI.

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Choosing the right keywords are essential for any successful paid search campaign. It is important to conduct keyword research and select relevant, high-interest keywords that match to the search queries of your target audience.

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Your ad copy should be well-written and optimised to encourage as many relevant clicks and to maximise conversions. It should include relevant keywords, a clear call-to-action, and value propositions that differentiate your business from competitors.

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A good landing page can make or break the success of your paid search campaign. Your landing page should be well designed, quick to load, provide a clear value proposition, and be aligned with the nature of the original search query.

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Making sure that you measure the traffic acquired via your search campaigns, and that you measure the valuable interactions that take place on your website is a must. It is then critical that this data is attributed back to your campaigns, ads and keywords so that you can optimise your ad investments.

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Our clients have seen dramatic increases in traffic, leads, and revenue as a result of our campaigns. If you’re ready to take your paid search to the next step, get in touch with us right away.

We can’t wait to get started.

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graph describing the 5 key components of paid search campaigns

The basics of Paid Search

Paid search is an essential part of digital marketing. If you’re new to online advertising, you may be wondering what the basic components of search ads are.

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  • Headline
  • Description
  • Display URL

The headline is the most visible part of the ad and should attract the user’s attention. The description provides more information about the advertised product or service, while the display URL is the URL that displays below the description. Which may or will direct you to the actual product or services page.

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Search campaigns display your advertising in search results pages when a user types in a search query. Shopping ads promote e-commerce websites within Product Listing Ads (PLAs), while video campaigns target YouTube and other video platforms.

In comparison, Display campaigns show your ads on websites rather than search results pages. These could appear in various formats such as:

  • static images
  • animated with multiple images
  • video
  • rich media

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Paid search and search engine optimisation (SEO) are two of the most often used digital marketing techniques. While both attempt to increase website traffic and improve search engine visibility, they differ in fundamental ways.

Paid Search (PPC)

Paid search refers to the placement of ads on search engine results pages, social media platforms, and other websites. Advertisers place bids on specific keywords and phrases in order to display their ads to a specific audience. Paid search gives you instant visibility because ads can display at the top of search results, even above organic search results. Paid search ads can be highly targeted and easily measurable, making them an efficient method of driving traffic to a website.

Search Engine Optimisation

SEO, on the other hand, is the process of optimising a website such that it ranks higher in organic search results. This is done by combining technical, on-page, and off-page optimisations. SEO takes time and work to produce results, but it can give long-term benefits such as better visibility, higher click-through rates, and more qualified traffic. SEO can be less expensive than paid search as it does not need ongoing spend.

The difference between SEO & PPC

The difference between paid search and SEO ultimately boils down to cost, speed, and long-term vs short-term strategy. While paid search might deliver instant results, it can also be costly, as the traffic generated is dependent on continued ad investment.

SEO, on the other hand, requires ongoing effort but can provide long-term benefits with no further investment.

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Paid Search and Pay-Per-Click (PPC) are closely related but not identical. Paid Search is any search engine marketing strategy in which you pay to have your website or commercial rank in search engine results pages. Text ads, display ads, and retail ads are examples of paid advertisements.

PPC, on the other hand, is a sort of Paid Search in where you only pay when someone clicks on your ad. As a result, while all PPC is Paid Search, not all Paid Search is PPC. It’s critical to understand how these terms differ and how they relate to your overall search engine marketing strategy.

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Ad quality is a key success factor in any paid search campaign. Google gives each of your ads a quality score based on variables such as:

  • Ad relevance to the search query
  • Landing page experience
  • Predicted click-through rate

A higher quality score can result in a reduce cost per click and a better ad position, therefore optimising your ads for quality is important.

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Keyword research is an important part of any paid search strategy. You must determine the keywords that are most relevant to your business and are being searched for. This involves use of tools such as Google Keyword Planner, Google Trends, and other keyword research tools.

You can ensure that your adverts are shown to the right people at the right time by using the most appropriate keywords with the right search intent.

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A PPC specialist, also known as a pay-per-click specialist, is in charge of managing and optimising paid advertising campaigns on search engines and other platforms.

This includes performing research to identify the most relevant keywords, writing and testing ad text, monitoring ad performance, and implementing data-driven changes to increase ad performance and return on investment.

With knowledge in platforms such as Google Adwords and Bing Ads, our PPC specialist can boost traffic, leads, and sales for our customers’ businesses through effective and focused online ads.

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We focus on improving and upgrading paid search accounts in order to increase their performance and achieve better results. 

If you already have a paid search account that isn’t performing as well as you’d like, we may conduct a full audit of your current campaign to identify areas for improvement. Our PPC specialist can collaborate with you to create an unique strategy that will help you reach your objectives and improve your ROI.

We’ll use our knowledge and data-driven approach to guarantee that your Paid search ads are getting the results you want, whether it’s fine-tuning your ad content, targeting the proper keywords, or modifying your bidding strategy.

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Growthack Digital believes that every business, regardless of size or budget, deserves the opportunity to benefit from the power of paid advertising. As a result, we work with a wide range of ad budgets, typically starting at £3,000 per month. We understand that every business has unique needs and goals, so we adjust our strategy to each client’s individual requirements.

Our experienced PPC specialist will work with you to build a customise strategy that maximises your return on investment and supports you in meeting your business objectives. You can rely on us to offer great results and guide you in reaching your full potential in the field of paid advertising

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We understand that the goal of any PPC campaign is to provide a good return on investment (ROI). Although we cannot guarantee a specific ROI, we do use our skills and experience to build and manage campaigns that are target for success. 

We take the time to understand your business goals, target audience, and budget in order to develop a customise approach that maximises your ad spend and drives conversions. 

We constantly aim to improve your campaigns and deliver the highest potential returns for your investment through regular analysis and improvement.

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We believe in honesty and client ownership at Growthack. 

This means you have complete access and control over your campaigns, ad groups, keywords, and other important account data. 

We will help you in setting up and optimising your account, but we will always prioritise your ownership and control over the account. This gives you the authority to make decisions and monitor the results of your investment in real time.

Which is why, you can be confident that your investment is safe and secure.

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Our clients say it best

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Address: Growthack Ltd, Dryden Enterprise Centre, Dryden Street, Nottingham, NG1 4EY

Copyright © 2020 – 2024. Registered in England and Wales No. 12868240. VAT Reg GB392684357.

Copyright © 2020 – 2023. Registered in England and Wales No. 12868240.

VAT Reg GB392684357.