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Improve your overall website performance.
Often known as the low-hanging fruit, these quick and effective fixes can help optimise your website to provide an immediate lift to organic search visibility and traffic.
SEO Audit
We understand that SEO is a long-term approach to improving your website performance. Before we start, we would have already planned our initial strategy as part of your Free SEO Audit.
Quick Wins
To ensure that you’re happy with our service from the start of our relationship, you’ll expect a detailed 6-12 month SEO Roadmap as well as a short-term plan to achieve immediate high impact wins.
Attract Users
Through years of experience, we understand how users consume content online. Focusing on measurable results, we use a content-led framework built to enhance your website’s visibility.
What is SEO?
Not as simple as keywords on a page
The deciding factors on what’s listed on the first page of the SERPs would depend on a number of aspects such as outside sources linking to the same content (inbound links), the structure of the web page, the keywords used and the quality of the content included such as videos, images, internal links, depth or completeness of the information.
Focus on mobile & UX now and forever
The average mobile phone is more powerful than computers from only a decade ago, so more recently factors include how mobile-friendly your website is. Search engines are simply crawlers and need to find the most relevant information for the end-user – possibly the consumer of your product or user of your service. Although great website design is important, it is not a leading factor when it comes to search engines.
On-Page SEO
On-Page SEO relates to what you can do within your website to enable the search engine to detect relevant information.
- Focus on hierarchy – How does your website appear? Does it flow from page-to-page?
- Keep content fresh and up-to-date. Relevant information is usually the most recent as out-of-date information could be deemed irrelevant.
- Optimise your layout with defined page headings (H1, H2, H3, etc)
- Use bold texts where possible to highlight keywords
- Is your website of high quality? – Are there images, videos, slides or other visual content that would make your website more user-friendly
- Are you linking content to other pages on your website? (internal links)
Research Topics
Before you focus on your on-page SEO strategy, research the topics and key phrases that your target audience will likely be typing and optimise your page based on your findings.
The structure of your page content is an element that is often overlooked but forms the basis of all the other activities and results.
Be careful of your use of keywords however, search engines will penalise your page for unnatural use.
Expertise
It’s all about EAT. In other words, an acronym for Expertise, Authority, and Trustworthiness.
Did you know E-A-T is mentioned 186 times in the QRG? pic.twitter.com/Nze7fQzoTo
— Marie Haynes (@Marie_Haynes) October 11, 2018
Have you noticed how more informative websites, blog posts, or articles tend to be found more easily when using Google? This is because this also factors into how well you rank.
Do more research into your field or invite an expert to write an article. Content that leverages a strong brand will also tend to rank higher.
Find a list of some best practices to follow below
Focus on providing relevant and complete information for a specific topic – Using keywords in your headings isn’t enough
Avoid “stuffing” of keywords – remember your website is also meant to be easy to read so the user should be the focus
Do not create pages just for SEO with little or no value at all for the intended audience
Do not mirror a website or produce duplicate content – be original!
Ensure your website is mobile-friendly
This should be common sense in 2021, however, there are a large number of websites that are still optimised for desktop and not mobile. Mobile devices are the go-to tool to search for your next purchase, find a mechanic or plumber or to Google that famous actor or actress whose name you can’t quite remember!
In fact, we helped a client move from WooCommerce to Shopify – a dedicated e-commerce platform that is optimised for mobile conversions.
The traffic results speak for themselves.
We have seen a much higher increase (172%) in Mobile traffic compared to Table and Desktop (60%). This is because of the additional investment in paid channels such as Google Ads, Google Shopping, and Facebook where users are largely on their mobile devices.
If you don’t optimise your web experience for mobile users then you are failing at the first hurdle when it comes to acquisition for organic as well as paid channels. Users tend to have multiple interactions with your website so don’t just think SEO and forget everything else.
Results
for a WooCommerce to Shopify migration
172%
increase in Mobile YoY compared to a 60% increase in Tablet & Desktop sessions.
Off-page SEO
Off-page SEO could be defined by asking yourself these important questions.
1. How are you building links to your content? (external links)
2. Are these external links of good quality?
3. Are they high ranking on search results?
4. What authority do they have?
5. How are you getting to link to your website?
6. How good is your content marketing strategy?
7. Do you have good social links?
Build authority and credibility
We would recommend being very selective when approaching companies online that offer a link building service. It’s always best to approach this strategy organically. Seek a digital marketing expert that understands the impact of bad links (low quality) compared to good links.
Internal links
Internal links are when you link one page to another on the same website. These are important for when the search engine indexes or categorizes your page.
External links
These are links from other websites or sources directing traffic to your page. These inbound links are a major factor for SEO. Why? They build authority and credibility.
Get a free SEO audit today
Get StartedYou might also be interested in the below services
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