In B2C (Business-to-Consumer) SEO, the focus is often on targeting large groups of consumers who are searching for specific products or services. This means using high-volume, low-intent keywords and creating visually-stimulating content that captures their attention quickly. B2C businesses may also rely heavily on social media to push traffic to their website.
On the other hand, B2B (Business-to-Business) SEO typically targets a smaller, more specialised audience. This means using niche, high-intent keywords that are specific to the industry or business in question. B2B businesses also tend to rely on personalised content that addresses specific pain points and challenges their target audience may face.
In summary, B2C and B2B SEO have similar purposes of increasing website visibility, but the strategies used to achieve these goals can differ based on the target audience and industry.
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