Advanced Technical SEO Services in Nottingham and across the UK

Technical SEO refers to the process of optimising the more complex aspects of your website to improve its organic search engine visibility and usability.

It involves optimising:

• Website speed
• Mobile-friendliness
• Crawl-ability
• Structured data
• Security

To put it simply, technical SEO is like tuning up a car to make sure it runs smoothly and efficiently. Just like how a car needs to have its engine, tires, and brakes in good condition, a website needs to have its technical aspects optimised to perform well in search engines and provide a good user experience.

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Technical SEO takes care of the fundamental elements that help your website function and deliver exceptional, fast experiences for your customers. 

This could also include:

• Website error reports
• Site speed audits
• Website migrations
• Website restructure
• Structured data implementation

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A technical SEO audit is a process of checking the components of your website in order to identify problems that may prevent it from ranking in search engines such as Google and Bing.

It involves analysing your website’s code, structure, and settings for technical errors, security bugs, and other elements that may have an impact on organic visibility.

It helps detect problems that may not be seen on the surface, such as:

• Broken links
• Slow loading speeds
• Duplicate content

and other technical issues that may affect the website’s performance.

By running a technical SEO audit, you can uncover issues on your website that need to be addressed to improve the website’s visibility, search engine rankings, and overall performance.

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Basic SEO involves optimising your website’s content and structure to improve its visibility and ranking. This includes tasks like

• Researching relevant keywords
• Creating high-quality content
• Optimising meta tags and descriptions
• Ensuring your website is mobile-friendly
• Has a good user experience

On the other side, technical SEO focuses on aspects, such as

• Website speed
• Indexing
• Crawling
• Site architecture

Technical SEO is important to ensure that search engine crawlers can access and index your website’s content effectively.

So, the main difference between basic and technical SEO is the area of focus.

Basic SEO focuses on content and on-page structure, while technical SEO focuses on the deeper issues of a website.

Both are important for improving your website’s visibility and ranking on search engines. So, it’s best to focus on both basic and technical SEO to achieve the best results.

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A technical SEO specialist is responsible for ensuring that your website is optimised for crawling, rendering and indexing.

They focus on website structure, page speed, crawl-ability, mobile-friendliness and issues that are harmful at scale.

Some of the tasks that a technical SEO specialist may perform include implementing structured data, optimising internal linking, and fixing broken links or crawl errors as well as working directly with developers to improve the functionality of the website.

Overall, the role of a technical SEO specialist is to ensure that a website is optimised to perform well within search engine results pages, improve user experience, and drive more organic traffic to the website.

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1. Gain specialised knowledge and expertise to improve your website’s technical performance and search engine visibility.
2. Save time and resources by outsourcing technical SEO tasks to an experienced professional.
3. Receive customised strategies for your specific business needs and goals.
4. Benefit from ongoing monitoring and optimisation to stay ahead of industry changes and algorithm updates.
5. Enjoy peace of mind knowing that your website is in good hands and receiving the best possible care.

Maximise the effectiveness of your SEO efforts and achieve a better ROI with the help of a technical SEO consultant.

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As an SEO consultant, WordPress is our go-to CMS for B2B organisations, and here’s why:

1. WordPress is easy to use and customise, making it ideal for businesses of all sizes.
2. WordPress has a large community of developers and users, providing access to countless plugins and themes to enhance your website’s SEO.
3. WordPress is designed with SEO in mind, with features such as customisable permalinks, easy-to-edit meta descriptions, and more.
4. WordPress sites are mobile-friendly and load quickly, both of which are important factors for SEO.
5. WordPress offers built-in support for rich snippets, which can help your site stand out in search results.

On the other hand, for e-commerce sites, this largely depends on your specific needs.

If you need an easy ‘plug and play’ solution then Shopify would be our recommended CMS.

However, if you need a bespoke solution that can scale beyond 1,000 products, Adobe Commerce (previously Magento) may be ideal – provided that you have adequate developer support and the budget required for maintenance.

While other CMS platforms may offer similar features, we’ve found that the above consistently provide the best overall SEO value for our clients.

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Here are some common examples of technical SEO issues that can negatively impact your website’s search engine rankings:

1. Slow page load times
2. Poor mobile responsiveness or mobile usability
3. Broken internal or external links
4. Duplicate content issues
5. Incorrect or missing use of heading tags (H1, H2, etc.)
6. Pages blocked from search engines by robots.txt or no index tags
7. Issues with sitemaps or schema markup
8. Incorrect use of URL parameters causing duplicate content issues
9. HTTPS implementation issues or mixed content warnings
10. Lack of robust processes or adequate training across content teams

Identifying and resolving these technical issues can improve your website’s user experience and search engine visibility.

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As a technical SEO consultant, the cost of our services will depend on several factors such as the

• Size of your website
• Complexity of the technical issues
• Magnitude of the project.

We typically offer custom pricing for your specific needs and goals.

However, it’s important to keep in mind that investing in technical SEO can bring significant long-term benefits to your website’s visibility.

Rather than focusing solely on the cost, it’s important to consider the return on investment (ROI) that effective technical SEO can bring to your business.

Our goal as a technical SEO consultant is to provide you with the best value for your investment, by delivering quality services that help you achieve your SEO goals and drive more organic traffic to your website.

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The time frame needed for technical SEO changes depending on the size and diversity of the website, particular issues that must be solved, and the amount of competition in your industry.

It might take several days to several weeks or even months. But it’s important to keep in mind that technical SEO is a continuous activity since search engines and websites are always changing. To ensure maximum performance, regular monitoring and improvements are required.

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1. Identify the technical SEO issues: Use SEO auditing tools such as Screaming Frog to identify any issues that may be affecting your website’s technical SEO.
2. Prioritise the issues: Not all technical SEO issues are equally important. Prioritise the issues based on their potential impact on your website’s search engine rankings and user experience.
3. Develop a plan of action: Create a plan of action to address each issue in order of priority.
4. Test and monitor: Test the fixes to ensure they have been implemented correctly and monitor your website’s performance to ensure the issues have been resolved.
5. Ongoing maintenance: Issues can appear again in the future, so it’s important to engage in ongoing maintenance and monitoring to ensure your website is always performing at its best.

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