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It's important to redirect all old pages to their new corresponding pages to avoid 404 errors and loss of traffic.


Make sure that all content is properly transferred and optimised for SEO in the new website structure.

Technical SEO

Check all technical parts, such as URL structure, sitemaps, and robots.txt files, to ensure that the website is crawled and indexed

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A website migration is a process of moving a website from one hosting platform, domain, or content management system (CMS) to another. It can also involve changing the website’s design or URL structure.

Think of a website migration like moving to a new house, but for your website. It’s like packing up all your belongings, saying goodbye to your old neighbourhood (URL), and moving to a new one. But unlike a physical move, a website migration can’t be done in a day.

It takes careful planning, patience, and attention to detail to ensure a smooth transition. And just like how a bumpy moving truck ride can damage your furniture, a poorly executed website migration can hurt your SEO.

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There are several types of website migrations, some of them include:

  • Domain name changes
  • Website redesigns
  • CMS platform migrations
  • Server/hosting migrations

Each type of migration requires specific planning and execution to ensure a smooth transition without negatively impacting the website’s SEO and user experience.

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It is important to consider SEO during a migration because any changes made to the website structure, URL format, Internal links or content can impact search engine rankings and organic traffic.

Ignoring SEO during migration can lead to a significant drop in rankings, traffic, conversion rates and revenue.

Therefore, SEO should be an integral part of the website migration process to ensure a seamless transition and avoid any negative impact on the website’s visibility in search engine results pages (SERPs).

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A poorly executed redesign can mess up your site’s URL structure, content, and more, which can tank your SEO.

But with some careful planning and skilful execution, a website redesign can actually make your site even better for both search engines and user experience.

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When considering a website migration, it’s important to understand the potential risks and negative impacts it can have on your website’s SEO and user experience. Here are some things to keep in mind:

  • There may be a drop in search engine rankings and organic traffic, which can affect your revenue.
  • Broken links, missing pages, and other technical issues can appear, which can harm the user experience and damage your website’s reputation.
  • A delay in website indexing and crawling can happen, further impacting your search engine rankings and traffic.

But don’t worry, that’s why we are here, with proper planning and execution, we will mitigate these risks.

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To migrate your website without losing SEO, you should:

  1. Conduct a thorough SEO audit of your current website.
  2. Create a detailed migration plan that includes all necessary steps for SEO preservation.
  3. Ensure that all Internal links and URL structures and content are redirected properly.
  4. Maintain your existing site map and ensure that it is properly updated.
  5. Update your internal and external links.
  6. Submit your new site map to search engines and monitor for errors.
  7. Monitor traffic and rankings after the migration to identify and address any issues.

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A domain migration can either increase or decrease organic traffic, depending on how it is managed. If the migration is planned carefully and implemented correctly, it can result in a positive impact on organic traffic.

However, if the migration is not done properly, it can lead to a significant drop in traffic and negatively affect SEO.

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The length of a website migration can change depending on the difficulty of the migration and the size of the website. However, it is recommended to plan for at least 2-3 months to properly plan and execute a website migration while minimising the impact on SEO.

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Data migration can take a long time because it involves transferring large amounts of data from one system to another.

The process can be complex, and there are many factors that can affect how long it takes, such as the size of the database, the complexity of the data, and the quality of the source data. Additionally, data may need to be cleaned, validated, and mapped to ensure it is correctly transferred to the new system.

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If you’re a website owner considering a migration, you might be wondering how to handle the process of content migration. Fortunately, there are several helpful tools available to make this task easier. Some of the most popular ones include:

  1. CMS plugins: If you’re using a popular CMS like WordPress, there are several plugins available that can help you migrate your content. These plugins often offer a simple user interface and can migrate content automatically.
  2. Export/import functionality: Many CMS platforms have built-in export/import functionality that can be used to move content from one website to another. This can be a good option if you’re comfortable working with the backend of your website.
  3. Manual migration: For smaller websites or those with less content, manual migration can be a viable option. This involves copying and pasting content from your old website to your new one, which can be time-consuming but effective.

We specialise in website migration services. Let us handle every aspect of the migration process, from content migration to SEO (search engine optimisation), ensuring a seamless and successful transition to your new website platform.

Overall, the content migration tools you choose will depend on the size and complexity of your website, as well as your technical abilities. It’s important to choose a tool that is reliable, and secure and will help you maintain your SEO rankings during the migration process.

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Here is a step-by-step guide we recommend to you for website migration:

  1. Conduct an SEO audit of your existing website to identify any issues that may impact migration.
  2. Determine what content needs to be migrated and what can be archived or deleted.
  3. Choose a new hosting provider and set up a staging environment for the new website.
  4. Install any necessary plugins or extensions and ensure that all software is up to date.
  5. Migrate your website’s content, including images, videos, and other media, to the new hosting environment.
  6. Set up redirects from old URLs to new URLs to ensure that users and search engines can find the new pages.
  7. Test the new website thoroughly, including all links, forms, and functionality.
  8. Update your DNS settings to point to the new hosting environment.
  9. Monitor your website’s performance after migration to ensure that there are no issues.

Let us take care of the technical details, so you can get back to doing what you love and for this case is growing your business.

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How do I plan a website migration?

At first, you need to ensure that your website migration is well-planned and directed.

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First you need to define your goals for the migration. Are you looking to update your website design, improve site speed, or move to a new hosting provider? Understanding your objectives will help you make more informed decisions throughout the migration process.

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Once you have your goals in mind, it’s time to create a detailed plan for the migration. This should include a timeline for each step of the process, as well as contingency plans in case of any issues that may appear.

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Next, you should evaluate your current website’s content, structure, and SEO performance. This will help you identify areas that need improvement and ensure that your new website is optimise for search engines.

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Content mapping is a critical step to ensuring that there aren’t any harmful conflicts with the new structure compared to the old. We’ll carefully crawl all relevant sites and make recommendations where applicable.

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Throughout the migration process, you should ensure that you’re following SEO best practices. This includes properly redirecting old URLs to new ones, optimising your content for keywords, and ensuring that your new site has a user-friendly design.

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Before launching your new website, it’s important to test it thoroughly. This includes checking for broken links, testing site speed, and ensuring that your site is compatible with different browsers and devices.

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After launch, it’s critical that you monitor the effects of the migration daily, weekly and monthly until you can draw firm conclusions.

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