"I was thoroughly impressed with the level of service and expertise our account manager Leo provided. From the very beginning, Leo was highly responsive and proactive in helping me to define our goals and create a customised strategy to achieve them."
Email: [email protected]
Leo Worsley: PPC Consultant
Co-founder of Growthack
When you want to talk paid media or PPC, you’ll hear Leo’s voice at the end of the phone. Before co-founding Growthack Leo spent years as an award-winning PPC strategist. He uses platforms like Google, Facebook, YouTube to amplify sales, acquisition, and exposure — in other words, he gets your brand seen and your product sold. Outside of Growthack he’s an expert in his field, writing articles, giving talks and delivering lectures on marketing and advertising.
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Implement an effective PPC Strategy with specialist support
Get StartedOur definition of Paid Media
Paid Media could be defined as any marketing activity that involves a paid advertisement.
This could involve Pay-Per-Click (PPC) advertising: as the name suggests, you are charged when users ‘click’ on your adverts based on an array of targeting options. This ensures that visitors are pre-qualified and relevant when they reach your business.
Branded content and display ads may also be viable options and these could be priced according to ‘reach’ – the number of impressions gained from the target audience.
What is a PPC Consultant?
The role of a PPC consultant is to identify how best to approach your paid media strategy in line with your business goals. This involves understanding your target audience, how best to reach them on the desired platform (Google, Facebook and/or Linkedin etc.) and scaling your advertising budget while ensuring a consistent ROAS (Return-On-Ad-Spend).
What does a PPC Consultant do?
Think of PPC as investment banking, where a consultant must make key investments in to target markets that can yield the most profitable results for your business.
Specialisms within PPC could include:
- Search Ads (Google, Bing, Amazon etc.)
- Social Ads (Facebook, Instagram, Linkedin, Tiktok etc)
- YouTube Ads
In terms of sectors, these can vary with a lot PPC practitioners opting for B2B, lead generation or e-commerce. With 7+ years of experience, we can handle any industry-specific advertising campaign.
What does success look like in PPC?
A successful PPC campaign will depend entirely on the business and what their KPIs for growth are.
In practice, if you are a new business entering a market where you don’t have any existing brand visibility, you may prioritise reaching as large an audience as possible over profitability.
In contrast, if you are a well established business with tight profit margins, return on ad spend (ROAS) as well as scaling the advertising budget may be more important.
Also, it’s worth considering what the marketing funnel looks like for each business. A B2B enterprise company may have lead times that last for months to years vs an e-commerce business where transactions are instantaneous. There will be vast differences when it comes to measuring performance.
Do I need a PPC Consultant?
Any business can set up their own ad campaigns relatively quickly and start spending £1,000s worth of their marketing budget.
However, we often find that there will be numerous inefficiencies.
As an example, you could have been running paid media campaigns for a number of years achieving a return of 2x your ad spend whilst an experience PPC consultant could achieve a 3x return as well as scale the revenue generated. This could be achieved by auditing your ad account(s), restructuring your campaigns and advising on any user experience (UX) changes to the website.
We can provide a free audit initially while we discuss your campaign strategy.
PPC Consultant vs a 'full-service' agency
Consultants are typically more invested in your project from end-to-end: from the sales pitch to the delivery of your paid media strategy. In comparison, large agencies could have their most experienced directors pitch to your business and then delegate the service deliverables to a newer member of the team.
Growthack is not a typical agency and relies on the knowledge of the co-founders as well as other highly-specialist partners to deliver the best work possible.
As an example, we work closely with a specialist development team, specific to the Magento platform (Adobe Commerce) for websites that need this support. This level of website management is often difficult to find within one, ‘full-service’ PPC and web agency.
Amy Berry, Browns Family Jewellers
"I would recommend Growthack to any business that is looking to improve their advertising performance. It has been an absolute pleasure to build a strong working partnership with them this year and I'm looking forward to building on that in 2023."
Michael Sarginson, Home Colours
"We have been working with Growthack for around 18 months and their service has been superb. Our results have seen an improvement with a consistently good ROAS in the UK and overseas. Comms are excellent and they are a pleasure to work with."
Richard Cox, Europadisc
Why choose me as your PPC consultant?
Paid Media is a key element for any ambitious brand that wishes to expand into existing and new markets. We approach a paid media strategy in line with your objectives and decide where best to place your ad budget.
As an extreme enthusiast of the digital industry, my passion has seen me collect a host of awards and accolades.
- Finalist title for “Young Search Professional of the Year” at the European Search Awards (2019).
- Agency Winner of “Growing Businesses Online” at the EMEA Google Partners Awards (2019). Contributing as a Senior Specialist at Hallam.
- Winner of “Best B2B Campaign” at The Drum Awards (2021).
- Winner of “Best Integrated Campaign” at the European Search Awards (2021).
What's your goal?
Clicks, conversions, sales — growth’s the name of our game. Talk to us about your big ambition and we’ll take it from there.
Send us a brief
Our clients say it best
We've worked with a range of companies based in Nottingham, as well as the UK and abroad. Here's what they have to say about their experience with us.
Fantastic SEO and Paid Search agency! We’ve been working with Growthack for a few months now and we’ve seen some fantastic results already. Really knowledgable and always challenging us with new ways of thinking and ideas
Jade Warwick
Digital Marketing Manager
Leo is one of those gems you find in the industry and want to keep as your best kept secret. Our sales increased but at all times, ROAS maintained and frequently, overdelivered upon. Very highly recommended.
Erica Illingworth
Founder, Molly Brown London
Working with Growthack has been refreshingly straightforward and I couldn't have wished for better results. We've managed to grow our business and expand our team considerably over the past year, thanks to their fantastic Google Ads strategy.
Craig Boden
Director, Mortgage Advice Hub
Working with Leo has been extraordinary: great can-do solution attitude, great commercial acumen and delivers amazing quality work. Our paid media channels deliver more revenue than any other channel and significantly increase our share-of-voice among key accounts.
Kathy Harvey
Global Head of Digital, Orgvue
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