URL Matcher Tool for SEO Migrations

Upload Old Site URLs

Upload New Site URLs

Filter URLs (Optional)

Use regular expressions to filter URLs. Examples:

  • To exclude URLs containing "blog": blog
  • To exclude URLs ending with ".html" or ".php": \.(html|php)$
  • To exclude URLs containing numbers: \d+
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About the tool

The Growthack URL Matcher Tool, helps SEO professionals and web developers ensure a seamless transition from old to new site structures, preserving SEO value and user experience.

Intelligent URL Matching

Our algorithm analyses and pairs old URLs with their best matches in the new site structure.

Similarity Scoring

Each URL pair is assigned a similarity score, helping you quickly identify perfect matches and potential issues.

Comprehensive Analysis

Get detailed statistics and visualisations of your URL matching results, including perfect, good, fair, and poor matches.

Easy CSV Export

Download your matched URLs in a convenient CSV format for further processing or implementation.

User-Friendly Interface

Simple file uploads and clear result displays make the tool accessible for all skill levels.

If you’re doing an SEO audit, this tool streamlines the process, saving you time and effort in your website optimisation tasks.

How to Use the Tool

  1. Upload a CSV or TXT file containing your old site URLs.
  2. Upload another file with your new site URLs.
  3. Click “Match URLs” to start the analysis.
  4. Review the matching statistics
  5. Examine the detailed list of matched URL pairs.
  6. Download the results for your redirect implementation.

URL Matcher Tool Use Cases
Use Case Description
Website Migration Efficiently map old URLs to new ones during site restructuring or domain changes, ensuring a smooth transition and preserving SEO value.
Content Reorganisation Match URLs when reorganising your site's content structure, helping maintain user experience and search engine rankings.
Redirect Mapping Quickly generate a comprehensive list of URL pairs for creating 301 redirects, minimising the risk of broken links and lost traffic.
SEO Impact Analysis Analyse URL changes to assess potential SEO impact, allowing for proactive adjustments to your migration strategy.
Multi-language Site Optimisation Match URLs across different language versions of your site, ensuring consistent structure and improving international SEO efforts.
Legacy System Migration Facilitate the transition from older, complex URL structures to more SEO-friendly formats while maintaining existing link equity.

Grow your business with effective technical website strategies

Frequently Asked Questions

For additional questions or support, please contact [email protected]

The tool accepts CSV (Comma-Separated Values) and TXT (plain text) files for both old and new URLs.

The algorithm compares URL structures, considering factors like path segments, keywords, and overall similarity to find the best matches between old and new URLs.

The similarity score is a percentage indicating how closely the old and new URLs match. A score of 100% represents a perfect match, while lower scores suggest varying degrees of similarity.

You can enter a regular expression in the “Filter URLs” input field to exclude URLs matching the pattern. For example, to exclude all URLs containing “blog”, enter “blog”. For more complex patterns, use standard regex syntax.

Yes, you can use the URL Matcher Tool for both full and partial site migrations. Simply upload the relevant URLs for the sections you’re migrating.

The tool can handle thousands of URLs, but larger datasets may increase processing time. We recommend batches of up to 10,000 URLs at a time for optimal performance.

Review these URLs manually to determine if they should be redirected to the homepage, a relevant category page, or if they should return a 404 error.

Currently, the tool doesn’t generate redirect rules automatically. However, the CSV output can be easily used to create redirect rules manually or with other tools.

While the tool is highly accurate, it’s recommended to review the results, especially for matches with lower similarity scores, to ensure they meet your specific requirements.

Yes, all processing is done in your browser. No data is sent to or stored on our servers, ensuring the privacy and security of your URL information.

Yes, the URL Matcher Tool can be used for cross-domain migrations. Simply ensure that the full URLs (including the domain) are included in your input files.

The tool provides statistics on perfect matches (100% similarity), good matches (80-99% similarity), fair matches (50-79% similarity), and poor matches (below 50% similarity). Use these to gauge the overall success of your URL matching and identify areas that may need manual review.