
Services: SEO (Audit, E-commerce & Technical)
Industry: Manufacturing
First-time purchasers: +38%
Transactions from organic search: +60%
Project Length: 2 Months
Services: SEO (Audit, E-commerce & Technical)
Industry: Manufacturing
First-time purchasers: +38%
Transactions from organic search: +60%
Project Length: 2 Months
The Brick Tile Company is a UK-based supplier of clay brick tiles and brick slips for interior and exterior use. It has been helping people buy bricks and brick slips for over 25 years. After an initial SEO audit and implementation period, we enhanced site performance within two months.
“Kevin has been excellent, auditing our site he managed to spot opportunities to increase both our search presence and our conversion rate. I am a marketing specialist so can really appreciate his expertise is over and above my own, following an initial audit phase we are now going to continue to work with him regularly given the results we’ve already seen after only a month.” – Joe Burton, Brand Director
Upon conducting our initial SEO audit, we identified several key challenges that were preventing our client’s organic search performance:
1. Limited search visibility
Despite being a well-established business, the website needed to improve its ranking in search engine results pages (SERPs) for product-related keywords. This was particularly evident for high-value “brick slips” related terms where competitors consistently outperformed.
2. Low conversion rates
While the site was attracting some organic traffic, the conversion rate from these visitors was lower than desired. This indicated a disconnect between user intent and the on-site experience provided.
3. Inefficient information architecture
The existing site architecture was not organised to effectively showcase the full range of products. This made navigating and understanding the site’s content hierarchy difficult for users and search engines.
4. Content gaps and cannibalisation
Our audit revealed significant content gaps for essential product categories and informational queries. Additionally, we identified keyword cannibalisation instances where multiple pages were competing for the same search terms, reducing the site’s overall SEO performance.
5. Technical SEO Issues
As with most e-commerce sites, there will be many technical issues, but we’ve prioritised a few critical technical issues that were impacting the site’s performance, including:
These challenges collectively contributed to lost opportunities in organic search performance, restricting the possibility of organic revenue growth. Our goal was to address these challenges and implement a strategic plan into action to deliver immediate, verifiable results.
We implemented an SEO strategy that included:
Over the two months, we achieved significant improvements in organic performance:
Organic revenue and transactions
Search visibility and performance
Key metrics improvement
We’ve received multiple awards and recognitions for our team, clients, and partners.
“This went beyond SEO and aligned positioning, messaging, content, and design to drive business growth. Real results with direct SEO-attributed revenue and acquisition. Growthack delivered a comprehensive approach, including developing a new website to establish a strong foundation.”
“The campaign demonstrates a strong strategic approach, clearly aligning SEO with business growth beyond standard keyword rankings. Results achieved within 18 months are outstanding, including a direct impact on lead generation and revenue.”
“This website delivered remarkable results, with our team demonstrating excellent budget management. Our ability to optimise ad budget allocation has returned impressive outcomes with the integration of digital data in shaping product decisions.”
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Copyright © 2020 – 2025. Registered in England and Wales No. 12868240. VAT Reg GB392684357.
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