Squarespace SEO Services

Site architecture – Ensure your site has a clear information architecture and structure, with logically organised pages and navigation. Avoid overly complex or deep navigation hierarchies.

Page titles and metadata – Check that every page has unique, descriptive titles and meta descriptions that use targeted keywords. These appear in search results.

URL structure – URLs should be short, keyword-optimised and avoid excessive dynamic parameters.

Images- Check image file sizes are compressed, and add descriptive alt text and title attributes to images.

Speed – Test your site speed and aim for page load times under 2-3 seconds. Enable caching in Squarespace to help.

Indexing – Check your site is fully indexed in Google Search Console, and resolve any crawl errors.

Duplicate content – Avoid publishing duplicate or thin content pages. Use canonical tags if needed.

Structured data – Implement schema markup to better inform search engines about your content.

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Thorough keyword research is required to identify high-value terms and phrases that align with your offerings and target audience search intent. Useful keyword research activities include:

• Review which keywords are driving existing traffic to your site using Squarespace Metrics and Google Analytics. Expand on these.
• Use Google’s Keyword Planner and other tools to find new relevant keyword ideas around products/services, location, and customer needs.
• Identify long-tail versions of your primary keywords for specific pages and content. These generally convert better as they indicate strong user intent.
• Group keywords into themes for different site sections, categories and pages. This helps develop an effective content strategy.
• Compile your primary and secondary keywords into a spreadsheet or keyword tracking tool. Update this regularly.

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Reviewing the search queries people are using in your Squarespace site search can provide insight into visitor intent and the topics they are seeking. To do this:

• In Squarespace metrics, go to traffic trends > site search to view search queries.
• Review popular queries driving conversions/revenue to identify new opportunity keywords.
• Analyse any high impression but low click queries – these indicate problematic search result pages.
• Identify common misspellings or typos to add as keywords and improve the search experience.
• Export search queries to analyse in Excel, highlighting common themes and topics to cover.
• Add relevant missing pages, content or products for commonly searched terms.
• Use search queries to create clusters of keywords for new content pillars.

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An effective content strategy is required to attract and engage your target audience. Useful approaches include:

• Audit existing content – identify gaps, outdated or thin content to improve.
  
• Produce keyword-optimised content for priority pages and related long-tail keywords. Include these naturally in titles, URLs, headlines and body copy.
  
• Create pillar pages with depth of content around important topics and keywords. Link other content to these hubs
  
• Refresh old content by expanding text, adding related links, updating sources, images and video.

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Squarespace provides several built-in settings specifically for SEO.

1. Enable ‘show in search engines’ in site Settings so search engines can index all pages.
2. Add a search engine description to succinctly summarise your brand and content for search snippets.
3. Submit XML sitemaps using Squarespace’s automatic sitemap generator for better indexing.
4. Block pages or items you want excluded from search results, like archived content or login pages.
5. Set preferred domain settings to ensure search engines prioritise your primary domain name.
6. Enable canonical site links so duplicate content across domains doesn’t dilute search performance.
7. Add campaign parameters to track traffic from advertising channels for reporting.
8. Use robots.txt file to guide search engine crawling of your site.

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• Include primary keywords in the first paragraph for priority pages to improve rankings.
• Use keywords naturally in URLs, intro paragraphs, headlines, and captions. Don’t over-optimise.
• Structure content using headings (H2, H3, etc) to indicate topics and break up texts.
• Link out to authority sources from body copy to build trust and relevancy.
• Interlink related content together using relevant anchor text keywords.
• Keep important pages higher in navigation hierarchy for greater crawl priority.

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Adding structured data improves how your pages appear in SERPs. Squarespace lets you implement schema markup like:

• Event schema – for webinars, conferences, meetups, classes etc.
• Recipe schema – for food blogs, cooking sites.
• Product schema – for online stores, enhances product snippets.
• Article schema – for blog posts and articles.
• FAQ schema – for product support and visitor questions.
• Review schema – for product/service reviews.
• Breadcrumb schema – to indicate page hierarchy.
• Site navigation schema – describes your site structure.
• Video schema – for embedded videos on pages.
• Local business schema – for contact info, location etc.
• Author schema – outlines content author profiles.

The Squarespace Developer Platform allows you to insert JSON-LD structured data into the <head> of pages without needing to edit code.

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SEO is a continuous activity that applies to all CMS platforms, not only Squarespace. Here are some recommendations to help you keep your Squarespace SEO in good shape.

• Monitor your site metrics in Squarespace and Analytics to identify issues.
• Keep refreshing and adding new content regularly around your core keywords.
• Stay up to date with Squarespace feature releases that can impact SEO.
• Keep pages loading quickly. Check site speed regularly and optimise images.
• Review indexed pages in Search Console for any crawling issues.
• Keep link building to increase referral traffic and domain authority over time.
• Update existing content and deprecate old stale content that attracts little traffic.
• Review analytics and add redirects for any 404 errors.
• Expand long-form content for priority keywords and topics.

By continually refining and enhancing your Squarespace SEO strategy over time, you can steadily grow your organic search presence, traffic and conversions.

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