Google Shopping Services in Nottingham and across the UK

Increase your product sales with a reliable ROAS

Learn more about our Google Shopping services below.

Product Optimisation

Optimising your product feed is key for google shopping ad performance. High-quality product photos, accurate and informative product information and effective categorisation are all required.

Strategy & Targeting

Implement an effective campaign structure and leverage revenue-based bidding strategy. The precision of your ad targeting is highly dependent on the quality and accuracy of product data.

Tracking Performance

Involves regularly analysing metrics such as click-through rates, conversion rates, return-on-ad-spend, also considering external market forces and seasonal trends to find on demand increases.

Case Study: 3.46x ROI on advertising investments

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Our approach and how we're different

From product feed optimisation to regular performance analysis, we work closely with our clients and develop strategies that maximise the return from their investments for Google Shopping ads. We will put in endless effort to optimise your campaign, making sure that your products are seen by the right people at the right time – for the right price.

This diagram shows the 5 different types of Google ads that business use to promote their products

5 types of Google Shopping ads for promoting products

These ads display images of the product, the price, and the business name. They also display further descriptive copy when you click on them. They commonly appear above or beside the search listings when a consumer searches for a specific product.

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Feature a selection of similar products from a business’ catalogue. When a user searches for more general terms like “winter jacket” or “running shoes” they may appear in search results. You are more likely to see these ads on the Google Shopping page.

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Inform shoppers about products in nearby physical stores, as well as their pricing and availability. These can be found via Google search, Google Maps, and the Google Local Inventory pages.

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It features products in video format, usually in the form of a brief, 6-second video commercial that runs before or during a YouTube video. These ads are perfect for promoting visually appealing or new and improved products.

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These ads feature a collection of products related to a single topic or style. People can browse the collection and click on individual products to learn more or buy.

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Benefits of Google Shopping ads

This diagram shows the 4 benefits of google shopping ads

A google shopping campaign is a type of digital advert that allows businesses to visually promote their products on google’s search results pages.

Essentially, it’s a way to get your products in front of people who are looking for them.

You can display product images, pricing, and other information right on the search results page with a campaign, making it easier for customers to find what they’re searching for and increase your sales.

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  • Increase visibility: google shopping ads display images of your products at the top of search results, making it more likely that potential customers will see them.
  • Higher click-through rates: Because google shopping ads include images and prices, they tend to receive higher click-through rates than text ads.
  • More qualified traffic: People who click on google shopping ads are usually further along in the buying process and more likely to make a purchase.
  • Better tracking and optimisation:
    Google shopping campaigns provide detailed data on how your ads are performing, allowing you to make adjustments and optimise your campaigns for better results.

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At first, you need to set up a Google Merchant Centre Account, then you can create a product list that fits google’s criteria, and after that link your merchant account to your google adwords account.

While creating your google merchant account you must give details about your business, such as your website URL and contact information. Then, build a product list with all of the information about the products you want to promote, such as

  • product title
  • description
  • price
  • image

From there, you can create a shopping campaign in google ads, select your product feed, and set your bid for each product.

It’s important to keep your product feed up to date with any changes or new products, as well as to optimise your campaign by adjusting bids, targeting, and other settings.

This will ensure that your products are visible to potential customers and that your Google Shopping campaign is as efficient as it can be.

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There is no cost to set up a google shopping campaign, it is free to create an account and start listing your products.

However, you will have to pay for each click on your ads once they start running.

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Your Google Shopping ads should start displaying within a few hours after you’ve setup your product feed and set up your campaign.

It may take some time, though, for your campaign to get traction and begin generating good traffic and sales.

To achieve your desired results, you must be patient.

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No, Google Shopping doesn’t charge a commission on each sale made through the platform.

However, there may be some additional fees associated with running ads on the platform, such as cost per click (CPC) or cost per impression (CPM).

The amount spent on ads depends on the bidding strategy, competition, and the budget set by the advertiser.

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Growthack believes that every business, regardless of size or budget, deserves the opportunity to benefit from the power of paid advertising.

As a result, we work with a wide range of ad budgets, typically starting at £3,000 per month. We understand that every business has unique needs and goals, so we adjust our strategy to each client’s individual requirements.

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Paid Social Ads and Google Shopping both are types of paid advertising, but they target different consumers.

  • Paid social ads shows on social media platforms e.g. Facebook, Instagram, TikTok, and they target people based on their interests, activities, and demographics in general.
  • Google Shopping ads, on the other hand, display on Google search results pages and target visitors who are looking for specific products.

The primary difference between the two is that paid social is more effective at targeting individuals who aren’t actively looking for a specific product, whereas Google Shopping is more effective at targeting users who are actively looking for a product to buy.

Finally, the choice between the two is determined by your business’ specific aims and target audience.

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Google search ads and Google shopping ads are both effective google advertising choices for specific needs, as they have various benefits and advantages.

  • Google Search ads display at the top of search results when a user searches for a specific keyword or phrase.
  • Google Shopping ads, on the other hand, display product images, pricing, and the business’s name when a user searches for a specific product in Google search results and Google Shopping listings.

While both types of advertisements can bring traffic and sales to your website, google Shopping ads are especially useful for e-commerce businesses that are looking to promote their products and target customers who are actively searching for specific products to buy.

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Yes, at Growthack, we understand the importance of optimising shopping feeds for a successful Google Shopping campaign.

We will perform a comprehensive optimisation process, ensuring that your product listings are accurate, relevant, and optimised to achieve the best possible results.

We do everything from finding and correcting issues to improving product titles and descriptions to ensure that your products get better visibility and attract the right audience.

Therefore you can be confident that your shopping feeds are safe with us.

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We understand the impact of producing a positive return on investment (ROI) for your business. While we can’t promise specific outcomes, we have a record of implementing google shopping campaigns that have produced a strong return on investment for our clients.

We will put in endless effort to optimise your campaign, making sure that your products are seen by the right people at the right time for the right price.

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Our clients say it best

Your results, our expertise.

We’ve received multiple awards and recognitions for our team, clients, and partners. View our awards.

We are beyond proud of this recognition from one of the most prestigious search awards for our work with Ampa LLP

Our ability to optimise ad budget allocation has returned impressive outcomes with the integration of digital data in shaping product decisions.

Honoured as a finalist for our exceptional growth and strategic approach in delivering client results.

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Address: Growthack Ltd, 31 Park Row, Nottingham NG1 6FQ

Copyright © 2020 – 2024. Registered in England and Wales No. 12868240. VAT Reg GB392684357.

Copyright © 2020 – 2024. Registered in England and Wales No. 12868240.

VAT Reg GB392684357.