Paid search and Paid social are 2 different types of Digital ads.
Paid search ads, such as Google ads, display on search engine results pages but Paid social ads shows on social media platforms like Facebook, Instagram, and Twitter.
Both types of ads provide different targeting choices and can be effective in reaching a specific range of audiences.
Paid search is ideal for reaching out to people who are actively looking for a specific product or service, however, Paid social is effective for reaching out to people based on their interests, demographics, and habits.
Finally, the decision between paid search and paid social will be impacted by your advertising objectives and target audience. And how and where you want your target audience.
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