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Importance of UX audit in conversions rates
Are you struggling with low conversion rates despite high traffic? The solution may be hiding in plain sight – your user experience. At Growthack, we’ve seen firsthand how a UX audit can transform underperforming websites into conversion powerhouses.
Eliminate revenue barriers
We will identify design and usability issues that are costing your business conversions. Drive more customers toward completing key actions, ultimately boosting your bottom line.
User pathways
Streamline your website’s user experience to guide visitors from interest to action with minimal friction. Our audit pinpoints the areas where users drop off, providing data-driven solutions.
User satisfaction
User frustrations lead to missed opportunities. Resolving these issues will lead to increased retention, repeat business and higher customer lifetime value.
Drive conversions with UX insights
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Jade Warwick, Shakespeare Martineau
"It's been a pleasure to work with Kevin at Growthack, he's incredibly knowledgeable on all aspects of SEO, including the hard technical things. He's also a great guy, a great listener and brings very good ideas to the table."
Alex Stretton, Elements Property
What does our UX audit service include?
Our UX Audit Service is dedicated to providing an evaluation of the overall user experience of a website. Our goal is to help businesses create user-centric designs that drive engagement, increase conversions and ultimately improve customer satisfaction.
User testing
User testing is a key step in the design process as it helps evaluate user interaction, identify usability issues, and find areas for improvement.
Ultimately, user testing helps identify areas for improvement in the design. By gathering user feedback and analysing data, designers can make informed decisions on how to enhance the overall user experience, resulting in a more intuitive and user-friendly interface.
Accessibility testing
Accessibility testing ensures that websites and digital content are accessible to all users, including those with disabilities or impairments. It evaluates the website and content accessibility by testing various components such as navigation, colour contrast, font sizes, keyboard navigation, and alternative text for images.
Through this process, any barriers that might prevent users with disabilities from accessing and using the website effectively are identified.
Content audit
A content audit is a strategic process used to evaluate the quality and effectiveness of website content. It involves analysing and assessing various aspects such as:
- Structure
- Readability
- Hierarchy
- Relevance
The purpose of conducting a content audit is to identify areas of improvement and ensure that the website content meets the needs and expectations of the target audience.
Design evaluation
We assess the visual appeal and user-friendliness of a website across different devices and operating systems. This evaluation ensures that the site design is visually engaging and compatible with various platforms.
Additionally, the layout and structure of the site are examined to guarantee a smooth user experience.
Functionality testing
Functionality testing is a step to ensure the smooth and efficient performance of a website. It makes sure that the website loads quickly, all clickable elements work as expected, and users can easily navigate through menus and filters.
To conduct functionality testing, we follow these steps:
- Page load speed testing
Start by testing the website’s page load speed using tools like Google PageSpeed Insights or WebPageTest. Measure the load time of each page and ensure they meet industry standards for optimal user experience.
- Clickable elements testing
Test all clickable elements like buttons, links, and forms. Verify that they function as intended by clicking on each element and validating the expected behaviour. Ensure buttons navigate to the correct pages, links open in new tabs when necessary, and forms submit data accurately.
- Navigation testing
Focus on testing the website’s navigation through menus and filters. Check if menus open and close smoothly, and if their links direct users to the correct pages. Verify that filters work properly by selecting different options and confirming that the displayed content changes accordingly.
Analytics review
By conducting an analytics review we can optimise specific pages on the website such as the homepage, category pages, best-selling product pages and conversion-critical pages that require in-depth investigation to ensure optimal performance.
Find out whether you need a UX audit.
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Our process of UX audit
The goal of a UX audit is to deliver maximum value and actionable insights for your business. We employ a systematic approach that combines qualitative and quantitative research methods to gather data and insights.
Research and analysis
In this phase, we conduct in-depth research and analysis by reviewing:
- Existing user data
- Competitor analysis
- Insights from stakeholders
This helps us understand the target users, their behaviours, needs and pain points. By identifying key performance indicators and setting benchmarks, we establish a solid foundation for the UX audit process.
Evaluation of UI components
The next step involves a comprehensive evaluation of the website’s UI components. We assess the visual design, information architecture, navigation and overall layout to ensure they align with best practices and industry standards.
We analyse the consistency of design elements, clarity of content presentation, and accessibility features.
Heuristic evaluation
In this stage, we apply a set of recognised usability principles, known as heuristics, to identify potential usability problems. We systematically review the interface based on factors such as:
- Error prevention
- Flexibility
- System status feedback
By identifying areas where the product falls short of established criteria, we can prioritise the improvements needed to enhance user experience.
Recommendations and action plan
Finally, we compile all the findings from our research, analysis and evaluations into a report. This report includes recommendations for enhancing the user experience, prioritised based on their impact and feasibility. We provide a detailed action plan that outlines the steps required to implement these recommendations effectively, ensuring you have a clear roadmap for improving your product’s UX.
UX audit frequently asked questions
Who needs a UX audit?
A UX audit is beneficial for a wide range of businesses and organisations that offer digital products or services. Specifically, e-commerce websites can greatly benefit from a UX audit to optimise user experience and streamline the purchasing process.
In conclusion, a UX audit is crucial for businesses and organisations wanting to enhance user satisfaction and improve their digital effectiveness. By identifying pain points, optimising user experience, and aligning with user needs, businesses can create a successful and engaging digital platform.
How long does a UX audit take?
The duration of a UX audit can vary significantly depending on several factors. These factors include the complexity and size of the site, as well as the depth of the analysis required. Generally, a UX audit can take anywhere from a few days to several weeks to complete.
Is UX audit the same as usability testing?
While related, a UX (User Experience) audit and usability testing are distinct methods used to assess and enhance the usability of a product. A UX audit involves evaluating all aspects of the user experience, including navigation, branding, visual design, content, and overall user interactions. On the other hand, usability testing focuses on directly observing and gathering feedback from users as they interact with a product.
The purpose of a UX audit is to identify and address any issues that may hinder users’ ability to achieve their goals efficiently and effectively.
In summary, a UX audit is an evaluation of user experience, while usability testing involves directly observing and gathering feedback from users.
Why choose Growthack for UX design audit services?
Finally, we compile all the findings from our research, analysis and evaluations into a report. This report includes recommendations for enhancing the user experience, prioritised based on their impact and feasibility. We provide a detailed action plan that outlines the steps required to implement these recommendations effectively, ensuring you have a clear roadmap for improving your product’s UX.
What's your goal?
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Your results, our expertise.
We’ve received multiple awards and recognitions for our team, clients, and partners. View our awards.
Our ability to optimise ad budget allocation has returned impressive outcomes with the integration of digital data in shaping product decisions.
We are beyond proud of this recognition from one of the most prestigious search awards for our work with Ampa LLP
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Copyright © 2020 – 2024. Registered in England and Wales No. 12868240.
VAT Reg GB392684357.
Copyright © 2020 – 2024. Registered in England and Wales No. 12868240.
VAT Reg GB392684357.