Marketing Agency for small-medium size businesses

SMEs need to make every single penny count

Small and medium businesses often have to watch their marketing budgets carefully. While you don’t need a large budget to have an effective marketing strategy, you just need the right partner who understands your financial limitations and knows how to make every penny count.

So if you’re looking to grow without overspending, let’s talk.

We exist to help businesses like yours compete and win more customers with our SEO and Paid media service. We customise your strategy to make the smartest use of your available resources.

Our goal is a positive return on your investment through increased:

  1. Website traffic
  2. Leads
  3. Sales

Challenges with marketing for small businesses / SMEs

Big brand marketing budgets of millions of pounds are unattainable for small businesses. You have to get the highest return possible from every penny spent.

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In a small business, the marketing “team” is often a single employee tasked with every aspect of marketing or taken on as added responsibility on top of a main role. This makes executing complex strategies nearly impossible.

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Many small business owners come from non-marketing backgrounds. The fast pace of change in digital marketing also makes it hard to stay current on best practices. This makes hiring help or educating themselves more difficult.

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With tightly limited budgets, it’s important to determine and quantify the return on investment from marketing spending and initiatives. However accurately measuring and tracking marketing ROI can be a challenge without proper staff, tools, and knowledge.

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Trusted by growing brands nationwide

Over 800% growth in online revenues after working in partnership for just a single year.

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Allocate budget to what drives growth

Utilise customer insights to boost user acquisition and increase lifetime value

Localised Targeting

Boost local presence with targeted geo-specific ads, connecting your small business directly with nearby customers.

Budget-Conscious

Maximise impact with cost-effective digital strategies, focusing on organic growth and strategic advertising.

Conversion-Centric

Drive results by optimising landing pages for conversions – from clear calls-to-action to personalised messaging.

Grow your small business with strategic marketing

Marketing is necessary for any business, but especially for small businesses and SMEs with limited resources and get the name out there, and bring in new customers. 

Every small business needs to find ways to get their products and services in front of potential new customers.

Define specific marketing goals like:

  • Generate 100 new qualified leads each month
  • Increase website traffic by 30% year-over-year
  • Grow email list subscribers by 500 over the next quarter

With tangible goals, you can track progress and ROI.

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Well-targeted blogs, social posts, and videos build your brand and engage potential customers. Content marketing requires time but little budget and provides long-term value. It also builds familiarity and trust in your brand. This leads to repeat business and referrals.

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Optimising for local SEO and running geo-targeted campaigns connects you with nearby customers ready to buy. Make sure people can find your business locally. This should be a top priority. Ranking high in local search results allows you to:

  • Appear prominently when people search for local businesses like yours.
  • Connect with customers right before they make a purchase decision.
  • Only attract potential customers in your geographic area, reducing wasted effort.

Key Local SEO best practices include:

  • Optimise your Google My Business listing.
  • Scquire and maintain customer reviews.
  • Build quality, locally-optimised website content targeting relevant keywords.
  • Get listed on other key local business directories beyond just Google.
  • Encourage customers to check-in or tag your business location on social media.

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While paid search and social ads require an ongoing budget, they allow you to get your message in front of interested people. 

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Look for quick wins by optimising your website’s calls-to-action, product pages, and checkout process. More conversions from your traffic directly impact revenue. You can boost conversions and sales from both new and existing customers.

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Email marketing provides recurring value from past customers and subscribers. Offer an incentive like a discount code or content upgrade in exchange for emails.

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The ideal mix of marketing tactics depends on your business model and goals. But a strategic combination of owned, earned, and paid marketing activities is key for growth.

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Let's have a brief call to discuss how we could help.

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SEO vs. PPC: What's best for your business?

For SMEs, two of the most effective marketing tactics are pay-per-click (PPC) ads and search engine optimisation (SEO). But with limited budgets, which one should you focus on?

  • Delivers quick results – start driving clicks and leads within a few days.
  • Allows tight targeting by location, keywords, audience.
  • Works well for promoting sales, new products, events.

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  • Requires an ongoing budget to maintain campaigns.
  • Competitive keywords can become very expensive.
  • Traffic stops as soon as you pause ad spending.

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  • Improves rankings to get found more in organic search
  • SEO traffic quality is high from the effort visitors expend
  • Provides long-term growth as rankings improve over time

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  • Your brand needs to build trust and credibility
  • Significant ongoing time and effort required
  • Google algorithm updates can negatively impact rankings (If executed incorrectly)
  • Hard to predict and control which keywords will rank quickly

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For most small businesses, using both SEO and PPC together provides the best results. But the ideal balance depends on your specific business goals, budget and timeline.

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Your results, our expertise.

We’ve received multiple awards and recognitions for our team, clients, and partners. View our awards.

European Search Awards Finalist 2024

European recognition with the best agencies in the UK and abroad. 

Our ability to optimise ad budget allocation has returned impressive outcomes with the integration of digital data in shaping product decisions.

We are beyond proud of this recognition from one of the most prestigious search awards for our work with Ampa LLP

Address: Growthack Ltd, 31 Park Row, Nottingham NG1 6FQ

Copyright © 2020 – 2024. Registered in England and Wales No. 12868240. VAT Reg GB392684357.

Copyright © 2020 – 2024. Registered in England and Wales No. 12868240.

VAT Reg GB392684357.