Fintech and SaaS Marketing Services

Scale your SaaS or Fintech with data-driven marketing

The Fintech and SaaS industries are growing, with startups using technology to disrupt traditional software and services. However, launching a breakthrough SaaS or Fintech product takes more than just great engineering and design. The key ingredient for scalable growth is data-driven marketing. 

By using customer data and analytics to understand users’ interests and behaviours, we can leverage SEO & Paid Media campaigns to reach high-value target audiences with relevant messaging and experiences across their journey.

Challenges in SaaS and Fintech marketing

Gaining customer trust is critical yet difficult for both SaaS and Fintech companies. Many consumers are sceptical of newer digital products and services. 

Useful trust-building tactics include:

  • Educational content on how the products work and their benefits
  • Visual product demonstrations plus FREE trials availability
  • Community forums and reviews for sharing customer experiences
  • Transparent communication around security and privacy practices

By showcasing expertise, delivering measurable value quickly, and having genuine customer conversations, SaaS and Fintech providers can overcome scepticism and build loyalty.

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Both SaaS and Fintech remain heavily fragmented spaces with many niche players targeting specific segments. This brings challenges like:

  • Higher customer acquisition costs due to narrow targeting
  • Overlapping capabilities leading to duplicated efforts
  • Intense competition even within micro-verticals

Strategies to overcome fragmentation include:

  • Start by dominating a niche, then expand into adjacent categories
  • Provide an integrated platform consolidating disparate tools
  • Build a consistent master brand across expanding products
  • Partner with complementary services for unified solutions

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Infographic of the global SaaS market is expected to grow 214% through the decade

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How linkedIn ads creates multi-million pipeline from key targeted accounts

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3 Key pillars of data-driven marketing

Utilise customer insights to boost user acquisition and increase lifetime value

Data Infrastructure

Collects customer data, connecting raw information to visualisation tools using analytics. Data protection ensures compliance, privacy, and security.

Analytics

Reveals past trends, diagnostic analytics refines strategies, predictive analytics forecasts future trends, and prescriptive analytics optimises strategies.

Execution Channels

Use segmentation to execute targeted messaging, use data insights to optimise campaigns, individualise onboarding, and create data-driven retention strategies.

Why data-driven marketing is essential?

While facing an uphill battle against established companies. You must rapidly acquire users and demonstrate value. Data-driven marketing makes this possible by:

Optimising conversion funnels – Pinpoint and eliminate friction points losing customers.

Accelerating product-market fit – Rapidly test new features, pricing models, and campaigns with live user data.

Maximising customer lifetime value – Build individualised experiences that delight users and promote loyalty.

Informing strategy – Continuously refine targets and allocate resources using performance data.

Without data-driven marketing, you’re essentially flying blind. The narrow view leads to wasted budgets and a failure to achieve product-market fit.

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How SEO & PPC can help your SaaS or Fintech business

  1. Micro-segmenting audiences based on attributes like demographics, technographics, and buyer lifecycle stage
  2. Personalising content and product experiences for each customer segment
  3. A/B testing different marketing messages, offers, landing pages, and creatives
  4. Leveraging lookalike modelling to find new audiences similar to current customers
  5. Automating workflows to engage users based on actions and behaviours
  6. Continuously optimising campaign elements and channels based on performance data

This approach provides significant benefits, including:

  • Higher conversion rates from targeted and relevant messaging
  • Increased customer lifetime value through individualised experiences
  • Improved marketing ROI by focusing budgets on high-intent segments
  • Enhanced brand loyalty built on top-notch customer service
  • Faster growth by entering new markets and expanding share of wallet

Any SaaS or Fintech company that wants to thrive in acquisition and growth has to have a strong marketing plan.

Identifying target audience and segmentation

Defining the target audience involves assessing demographics, psychographics, behaviours, and needs. Useful segmentation dimensions include:

  • age
  • income
  • geography
  • company size
  • user persona
  • shopping habits

Each resulting segment can be targeted with specific strategies.

Setting business goals

Well-defined objectives provide direction and alignment. Common examples include acquiring 2,000 customers in 12 months, achieving £500k of revenue in Year 1, and doubling monthly active users in 6 months. Objectives should be specific, measurable, achievable, relevant, and time-bound.

Defining key performance indicators (KPIs)

KPIs track progress on objectives. Common SaaS/Fintech KPIs include customer lifetime value, churn rate, customer acquisition cost, sales cycle length, and net promoter score. The right KPIs connect to overall success metrics like 

  • Growth
  • Profitability
  • Customer satisfaction

SEO delivers several key benefits for SaaS and Fintech brands looking to drive growth:

  • Improved discoverability – Ranking for commercial and informational searches helps brands get found by more relevant users actively looking for solutions.

  • More cost-efficient than paid ads – SEO brings targeted organic traffic over the long-term, whereas paid search requires ongoing spending.

  • Authority and trust – Ranking highly for commercial and informational searches shows SaaS/Fintech brands understand their industry and users’ needs. This builds credibility and trust by signalling:

    • Expertise in the space
    • Addressing user pain points
    • Commitment to educating-providing value, not just selling

  • Lead generation – Getting discovered earlier and more often in the buyer’s journey leads to more sales-ready leads.

In summary, SEO should be a pillar of any growth strategy for SaaS and Fintech companies. It pays dividends both immediately and over time.

Paid ads provide complementary benefits to SEO:

  • Faster impact Paid ads drive results immediately, while SEO takes time. Quickly test messaging.

  • Targeted exposure – Target by role, company, and interests to reach niche B2B buyers.

  • Flexibility – Adjust targeting and messaging in real-time based on performance.

  • RetargetingRemarketing keeps brands top-of-mind by re-engaging visitors across sites.

  • New customer acquisition – Use lookalike audiences to find new prospects interested in your offerings.

Paid search and social complement SEO efforts by expanding reach. The combination provides both immediate and long-term visibility.

Your results, our expertise.

We’ve received multiple awards and recognitions for our team, clients, and partners. View our awards.

We are beyond proud of this recognition from one of the most prestigious search awards for our work with Ampa LLP

Our ability to optimise ad budget allocation has returned impressive outcomes with the integration of digital data in shaping product decisions.

Honoured as a finalist for our exceptional growth and strategic approach in delivering client results.

Address: Growthack Ltd, Dryden Enterprise Centre, Dryden Street, Nottingham, NG1 4EY

Copyright © 2020 – 2024. Registered in England and Wales No. 12868240. VAT Reg GB392684357.

Copyright © 2020 – 2023. Registered in England and Wales No. 12868240.

VAT Reg GB392684357.