Local SEO for Nottingham and across the UK

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Learn more about our SEO services below.

NAP Consistency

Make sure your business name, address, and phone number (NAP) are consistent across all online platforms. This helps search engines understand that your business is legitimate.

Google Business Profile

Claiming and optimising your Google Business Profile listing is a must for local SEO. This includes providing accurate and detailed information about your business.

Local Content

Create high-quality, locally-focused content. That includes creating location-specific pages, writing blog posts about local events and news, and using locally-relevant keyword content.

Leading professional services firm takes a local approach to national acquisition

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Trusted by leading UK brands

Local SEO helps you connect with your community

Don’t let competitors overtake you locally. Stand out with our local SEO expertise, whether you’re a small business or multi-national enterprise.

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Local SEO is a strategy for optimising your website to appear in local search results and map listings. This includes

  • Google Business Profiles
  • Local keywords
  • Customer reviews

Basically, anything that helps local customers find your business online.

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Not a nap like taking a quick snooze, but NAP in local SEO stands for

  • Name
  • Address
  • Phone number

It’s important because these three pieces of information are critical for customers to find and contact your business.

Consistency in NAP across all online listings, such as your website, social media profiles, and directories, helps search engines understand your business’s location and credibility.

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Social signals and customer reviews can play a big role in your local SEO strategy. Likes, shares, and comments on social media platforms, can help increase your brand’s visibility and engagement.

Meanwhile, customer reviews on sites like Google, Bing and Reviews.io can have a significant impact on your local search rankings and influence potential customers’ purchasing decisions.

So, it’s essential to have an active social media presence and encourage satisfied customers to leave positive reviews.

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Local SEO and national SEO are different in a few key ways:

  • Local SEO is focused on optimising for specific geographic locations, while national SEO targets a broader audience across the country or globally.
  • Local SEO relies heavily on optimising for local keywords and search terms, while national SEO focuses more on broader industry-related keywords.
  • Local SEO includes optimising your Google Business profile, getting listed in local directories, and building local backlinks, while national SEO emphasises a wider, more strategic approach.
  • Finally, local SEO places a strong emphasis on customer reviews and building a positive online reputation, while national SEO focuses more on overall brand awareness and authority.

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It’s always important to know how well your efforts are paying off. One of the best ways to do this is by tracking your website’s traffic and conversions from local search queries. You can also track your rankings for specific keywords related to your local business.

Another important metric to keep an eye on is your online reviews, as they can have a significant impact on your local search rankings.

And don’t forget about tracking your customer engagement  from social media platforms as well. By monitoring these metrics, you can see what’s working and what’s not and adjust your strategy accordingly.

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In terms of our pricing, our Local SEO services start from anything between £1,500 to £3000 per month depending on how many sites your business is located.

While this may seem like a significant investment for a small business, it’s important to keep in mind that SEO is a long-term strategy that can have a significant impact on your business’s success.

Additionally, the cost of SEO can vary depending on several factors, such as the size of the project, the competitiveness of your industry, and the specific goals you want to achieve.

We work closely with our clients to create custom SEO strategies that fit their budgets and goals.

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The timeframe for seeing results from local SEO can change depending on several aspects, including the level of competition in your industry and the specific tactics being used in your campaign.

Generally, you can start to see improvements in your local search rankings within a few weeks to a few months of implementing an effective strategy.

However, keep in mind that SEO is a long-term investment, and you may continue to see gradual improvements over time as you build your business and authority. It’s important to have patience and a realistic timeline in mind when starting a local SEO campaign.

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Starting local SEO can seem daunting, but it doesn’t have to be.

Here are some simple steps to get started:

  1. Claim and optimise your Google Business Profile (GBP) listing.
  2. Ensure your NAP (name, address, phone number) is consistent across all online directories and listings.
  3. Create local content for your website and blog.
  4. Get listed in relevant local directories and review sites.
  5. Build local backlinks from communities that you are apart of e.g. charities, universities, schools, football teams etc.
  6. Encourage and respond to customer reviews.

Remember, local SEO is an ongoing process, so it’s important to continue monitoring and improving your efforts over time. And if you need help, we’re always here to lend an expert hand.

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What does a local SEO campaign look like?

A local SEO campaign is like a map to buried treasure for your business. It involves optimising your website to help you get found by potential customers in your local area.

Overall, a successful local SEO campaign involves a combination of on-page and off-page optimisation techniques.

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Identify the right keywords to target in your local area, such as “coffee shop in Nottingham” or “pizza delivery in London.”

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Optimise your website’s content, metadata, and structure to ensure it’s easily readable by search engines and contains the right local keywords.

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Set up and optimise your Google my business listing, which is essential for appearing in google maps and the Local Pack.

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Citations are the backbone of a successful campaign and you should ensure this foundational step is considered.

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Encourage and manage customer reviews, as they play a significant role in local search.

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Your results, our expertise.

We’ve received multiple awards and recognitions for our team, clients, and partners. View our awards.

European Search Awards Finalist 2024

European recognition with the best agencies in the UK and abroad. Wish us luck at the awards event in May 2024!

Our ability to optimise ad budget allocation has returned impressive outcomes with the integration of digital data in shaping product decisions.

We are beyond proud of this recognition from one of the most prestigious search awards for our work with Ampa LLP

You might also be interested in the below services

Technical SEO

Technical SEO involve understanding how to better improve your website’s ability to be crawled, indexed and rendered by Search Engines.

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Enterprise SEO

Enterprise SEO is designed for large organisations with several websites and multiple brands. Leads that can convert into high-value business opportunities.

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E-Commerce SEO

Ecommerce SEO is essential in helping websites increase their revenue generation when selling goods or services that require payment online.

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Address: Growthack Ltd, 31 Park Row, Nottingham NG1 6FQ

Copyright © 2020 – 2024. Registered in England and Wales No. 12868240. VAT Reg GB392684357.

Copyright © 2020 – 2024. Registered in England and Wales No. 12868240.

VAT Reg GB392684357.