SEO Consultant in Nottingham:

Kevin Kapezi

SEO stands for Search Engine Optimisation and its purpose is to increase organic visibility and drive quality traffic to websites from search engines like Google, Bing, or Yahoo.

Search engines use advanced algorithms to determine which websites should be displayed first in search results, and SEO helps websites meet the criteria that these algorithms look for.

The goal is to make the website more accessible and informative to search engines as well as web users. This ensure that sites appear higher in search results for relevant search terms and queries. However, this requires ongoing effort as algorithms are constantly changing.

SEO includes optimising content with relevant keywords, improvements to the website’s structure, brand building, and metadata to make pages more accessible to search engines and informative to the reader.

The benefits of a successful SEO strategy can include more website visitors, higher engagement, more sales, and better brand recognition.

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The role of an SEO consultant is to safeguard and improve the organic performance of a website. This involves analysing the online content, site structure, as well as internal and external links to enhance both users’ and search engines’ discovery of your brand.

Specialisms within SEO can also delve deeper into sub-categories such as:

• SEO Audits
• B2B Enterprise SEO
• Website Migrations
• Technical SEO
• International SEO
• E-commerce SEO
• Content Strategy
• Local SEO

Across various platforms:

• Shopify
• WordPress
• Squarespace

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SEO Consultants help businesses both large and small with effective online growth strategies, leveraging search engines by implementing changes to websites and planning content to enhance organic visibility and promote growth.

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Yes. You probably do and don’t realise it.

If you have a business and it’s online you’ll need to ensure your brand is presented to your audience when they search for relevant queries. You can learn how to do this yourself, however, the internet is flooded with so much information that it might be more cost-effective to outsource your SEO activities to someone like me who has invested years into the profession.

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Consultants are typically more invested in your project from end-to-end: from the sales pitch to the delivery of the SEO strategy. In comparison, large agencies could have their most experienced directors pitch to your business and then delegate the service deliverables to a newer member of the team.

Growthack is not a typical agency and relies on the knowledge as well as other highly-specialist partners to deliver the best work possible.

As an example, we work closely with a specialist development team, specific to the Magento platform (Adobe Commerce) for websites that need this support. This level of website management is often difficult to find within one, ‘full-service’ SEO and web agency.

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An SEO audit is a complete review of a website’s current SEO performance. It’s an important way to identify any issues or opportunities for improvement that would lead to growth.

Here are 6 things that are commonly included in an SEO audit:

1. Technical SEO

Review of the website’s structure, navigation, page speed, mobile responsiveness, and other technical parts that can affect its search engine ranking.

2. On-page

Analysing the content on each page, including title tags, meta descriptions, headers, images, and internal links to ensure they are optimised for target keywords.

3. Off-page

Assessing the quality and relevancy of external links going to the site.

4. User experience (UX)

Analysing how users interact with the site, which includes site structure, navigation, design, and overall usability.

5. Competitor analysis

This involves analysing the website’s competitors and identifying possibilities to differentiate the site from them.

6. Keyword analysis

Identifying target keywords and analysing the current ranking of the website for those keywords.

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SEO results vary based on factors like competition, website authority, and optimisation quality. Typically, it takes anything from a few weeks to 6-12 months to see noticeable improvements in search rankings and traffic.

However, SEO is an ongoing process that requires regular maintenance and improvements over time.

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Yes, SEO requires consistent effort, monitoring, and optimisation to improve search engine rankings and organic traffic. The algorithms used by the likes of Google change frequently and competitors are always improving their own SEO efforts, so staying current on the latest trends and practices is important.

To maintain or improve visibility, businesses need to address issues that occur such as broken links, outdated content, or technical errors by regularly working on SEO. Additionally, they can continuously improve their content and website over time to improve user experience, engagement, and attract more visitors.

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The cost of SEO in the UK relies on several factors, such as the website’s size and complexity, competition within the industry, and the necessary services.

SEO services in the UK are charged either hourly or monthly.

• Hourly rates vary from £50 to £200 per hour, based on the SEO specialist’s or agency’s experience and skill level.
• Monthly rates range from £500 to £5,000, depending on the number of services, competition, and website size.

Businesses must understand that lower-cost SEO services may seem attractive, but they might not deliver the desired results. It’s important to invest in quality SEO services to achieve objectives and a good return on investment.

To conclude, determining the cost of SEO in the UK is complex and affected by multiple factors. Getting quotes from reputable SEO consultants or agencies can help businesses find the best options for their goals and budget.

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Yes, it is possible. Keep in mind that it can be a challenging task, but it is achievable with some knowledge, expertise, and time. SEO is a complicated and constantly evolving field that involves a variety of techniques and strategies.

If you have the time, dedication, and willingness to learn, you can grasp the basics of SEO and implement them on your website. Here are some key aspects:

• Research relevant keywords for your business and make a list of targeted keywords to optimise for.
• Create high-quality, original, and engaging content for your website that includes your targeted keywords.
• Ensure your website is user-friendly and easy to navigate. Use descriptive page titles, headings, and meta descriptions.
• Build links from reputable websites to increase your website’s authority and visibility.
• Monitor your website’s traffic and rankings using analytics tools and make adjustments as needed.

Keep in mind that SEO is a long-term process that requires consistent effort and updates. If you don’t feel confident in your abilities, you may want to consider hiring an experienced SEO specialist.

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An SEO agency is a type of business that focuses on helping other businesses to improve their online visibility and attract more visitors to their websites.

They usually have a team of SEO professionals who specialise in different aspects of SEO such as keyword research, content creation, link building, and technical SEO.

The services offered by SEO agencies are quite comprehensive and will include SEO audits to identify areas for improvement, research on popular and relevant keywords, content creation to attract and engage website visitors, link building to increase website authority, technical SEO to optimise website performance, local SEO to improve visibility in specific geographical locations, and analytics to track and report on website performance.

Furthermore, they typically provides their clients with regular reports and updates on the progress made towards their SEO goals. These reports may include information on website traffic, search engine ranking, and other relevant metrics.

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Whether it’s worth paying an agency for SEO services depends on varies factors, including the size of your business, your industry, your competition, your marketing goals, and most importantly your budget. Here are some potential benefits and drawbacks to consider:

Benefits

1. Expertise: An experienced SEO agency can provide you with access to a team of SEO professionals with a range of skills and expertise in various areas of SEO.
2. Time savings: Outsourcing your SEO efforts to an agency frees up your time to focus on other aspects of your business.
3. Faster results: With the right strategy and tactics, an SEO agency can help you achieve faster and more significant results than trying to do it on your own.
4. Consistency: An agency can provide consistent and ongoing SEO efforts, which is important for achieving long-term success.

Drawbacks

1. Cost: Hiring an SEO agency can be expensive, and it may not be possible for small businesses with limited budgets.
2. Quality concerns: Not all SEO agencies are equal, and some may use questionable tactics that could ultimately harm your website’s ranking.
3. Lack of control: When outsourcing your SEO to an agency, you may have less control over the process and the results than if you were doing it in-house.

Lastly, the decision of whether to hire an SEO agency depends on your specific business needs, resources, and goals. If you have the time, expertise, and resources to do it yourself, However, if you’re looking for expert guidance, faster results, and consistent efforts, an SEO agency could be worth the investment.

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SEO Consultants are typically more invested in your project from end-to-end: from the sales pitch to the delivery of the SEO strategy.

In comparison, large full-service SEO agencies could have their most experienced directors pitch to your business and then delegate the service deliverables to a newer member of the team.

We’re not a typical agency.

However, you can still gain from our agency experience as well as working with other highly-specialist partners to deliver the best work possible.

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Creating an effective SEO strategy involves several steps:

1. Define your goals – Identify what you want to achieve through SEO.

2. Conduct website audit – Evaluate your website’s current state to identify areas for improvement.

3. Research keywords – Identify relevant keywords and phrases for your target audience.

4. Analyse your competition – Evaluate your competitors’ strengths and weaknesses.

5. Develop a content strategy – Create high-quality, relevant content that targets keywords and meets audience needs.

6. Optimise your website – Make changes to improve website structure, content, and technical performance.

7. Track performance – Monitor website performance and adjust strategy based on results.

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That’s the key question for a lot of business owners. SEO success is simply gaining more organic visibility for your brand through search engines such as Google. This involves technical as well as content strategies designed to provide an immediate uplift in how effective you are at selling your products or services.

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