Localisation factors that matter the most when it comes to international SEO:
Language: Making sure your website content is translated correctly and accurately for the targeted international audience.
Cultural differences: Adapting your content to cultural differences and norms of the target audience. This includes considerations such as using appropriate images, colours and messaging.
Currency and payment options: Offering the right payment options for the target market and displaying prices in the local currency.
Local search engines: Knowing which search engines dominate in the target market and optimising your website for those search engines.
Local directories and citations: Listing your business in local directories and getting citations from local sources to improve your local search visibility.
Localised content: Creating content that is specific to the target audience, including product descriptions, blog posts, and other relevant content.
By considering these factors, you’re business can improve its chances of success with international SEO and effectively reach its target audience in different countries.
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