Industrial SEO Services for Manufacturing and Engineering

Importance of industrial SEO

We implement specialised SEO services which can significantly enhance online visibility, drive qualified traffic to the website and ultimately boost lead generation and sales for companies operating in the manufacturing, engineering, and industrial sectors. 

Traditionally, businesses in these sectors have relied heavily on:

  • Trade shows
  • Industry events
  • Personal networks to promote products and services.

However, with the increasing prominence of online research and purchasing decisions, customers and potential clients now frequently turn to search engines as the primary source of information when researching products, services, and solutions.

Manufacturing SEO is the practice of optimising a company’s website and digital assets to rank higher in search engine results for keywords and phrases relevant to the manufacturing industry. This approach involves a comprehensive understanding of the manufacturing sector, such as

  • Products
  • Services
  • Terminology

By strategically incorporating these elements into content and technical SEO efforts, manufacturing companies can improve discoverability and reach potential customers actively searching for their offerings.

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On the other side, Industrial SEO is the process of optimising a company’s website to rank higher in search engine results for keywords and phrases related to the industrial sector. This encompasses a wide array of industries, including 

  • Heavy machinery
  • Equipment
  • Materials
  • Industrial services

Effective industrial SEO strategies involve tailoring content, technical optimisation, and off-page efforts to align with the unique characteristics and terminology of the industrial sector, thereby improving the visibility and accessibility of offerings to its target audience.

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SEO ROI report by industrials

Trusted by leading manufacturers

Generating over £500K of online revenue in Year 1

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Lead search results in engineering & manufacturing sectors

Position yourself as a thought leader & nurture long-term relationships with potential clients.

Target Audience Insights

Find out what search terms and search habits your ideal client uses to find solutions in your industry.

Content Strategy

Produce high-quality content that addresses potential clients needs and attracts them to your website.

Ongoing SEO Consultancy

Get access to a specialist who will direct your SEO journey, tackle all concerns and lead you towards growth.

SEO challenges for manufacture, engineering & industrial

These industries frequently deal with highly technical and complex products or services, making it challenging to create content that is both informative and easily understandable for the target audience. Striking the right balance between technical accuracy and accessibility is crucial.

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Purchases in these sectors often involve lengthy sales cycles, with potential customers extensively researching and comparing options before making a decision. Effective SEO strategies must cater to this extended research phase by providing comprehensive, valuable information throughout the buyer’s journey.

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Some manufacturing, engineering, and industrial companies operate in niche markets, which can make it more difficult to rank for broad or highly competitive keywords. In these cases, a targeted and focused approach to keyword research and content creation is necessary to reach the relevant audience.

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Companies in these sectors may struggle to generate online engagement, such as social media interactions, reviews, and user-generated content, which can impact off-page SEO factors and overall online visibility.

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SEO strategy for engineering, manufacture and industrial

Overcoming the challenges above requires well-researched and targeted SEO strategies. Here are some key steps to consider:

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Conducting thorough keyword research is the foundation of any successful SEO strategy. This process involves identifying the most relevant and high-volume keywords and phrases that your target audience is using to search for products, services, or information related to your industry. 

When conducting keyword research for manufacturing, engineering, and industrial companies, it’s essential to consider the following.

Specific product or service names

Identify the exact names and terms used by your target audience when searching for your specific products or services, as these can be highly targeted and relevant.

Industry-specific terms

Incorporate industry-specific jargon, acronyms, and technical terms that are commonly used within your sector, as these can help improve the relevance and authority of your content.

Location-based keywords

If your business serves a specific geographic area, incorporate location-based keywords to target local searches and improve visibility in those regions.

Long-tail keywords

While focusing on highly competitive, broad keywords are important, don’t overlook the value of long-tail keywords, which can be easier to rank for and often have higher conversion rates due to their specificity.

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Once you have identified the most relevant keywords, the next step is to develop a content strategy that incorporates these keywords naturally and engagingly. High-quality, informative, and engaging content is essential for attracting and retaining visitors to your website, improving search engine rankings, and establishing your company as an authority in your industry.

Educational and informative content

Develop content that educates and informs your target audience about your products, services, industry trends, and best practices. This can include:

  • Articles
  • Whitepapers
  • Case studies
  • Webinar

All of which can be optimised with relevant keywords and industry terminology.

Product and service content

Optimise your product and service pages with relevant keywords, clear and concise descriptions, and high-quality images or videos to provide a better user experience and improve search engine rankings.

Technical documentation and manuals

If your company offers complex products or services, consider creating comprehensive technical documentation and manuals that can be accessed online. These resources can not only improve the user experience but also help with SEO by incorporating relevant keywords and providing valuable information.

Multimedia content

Incorporate multimedia content, such as

  • Videos
  • Infographics
  • Interactive tools

To enhance the user experience and provide additional opportunities for keyword optimisation.

Industry news and updates

Stay up-to-date with industry news and trends, and create content that addresses these topics. This can help establish your company as a thought leader and authority in your industry, while also improving your online visibility for relevant keywords.

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Link building is a critical aspect of off-page SEO, as inbound links from reputable and relevant websites act as signals to search engines, indicating the quality and authority of your content. However, not all links are created equal, and it’s essential to focus on building high-quality, relevant links from authoritative sources.

Here are some effective link-building strategies for engineering, manufacturing, and industrial companies:

1. Guest Blogging

Identify reputable industry blogs, publications, or websites that accept guest contributions, and pitch high-quality, informative articles that include natural links back to your website.

2. Industry directory submissions

Submit your company’s website to relevant online directories and listings specific to your industry or location. This can help improve your online visibility and potentially attract valuable inbound links.

3. Partnerships and collaborations

Explore opportunities to collaborate with other businesses, industry associations, or influencers in your sector. This could involve co-creating content, cross-promoting each other’s products or services, or participating in joint initiatives or events.

4. Resource creation and outreach

Develop comprehensive, authoritative resources (e.g., guides, whitepapers, infographics) that provide value to your target audience, and reach out to relevant websites or publications to promote and potentially earn backlinks.

5. Fixing broken links

Identify broken or outdated links on relevant, high-authority websites, and reach out to the site owners suggesting your own valuable and relevant content as a replacement.

Remember, the key to successful link-building is to focus on quality over quantity. Building a few high-quality, relevant links from authoritative sources is far more valuable than acquiring numerous low-quality or spammy links, which can potentially harm your search engine rankings.

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7 ways to track and measure SEO results

Implementing an effective SEO strategy is an ongoing process that requires continuous monitoring, analysis, and optimisation. To ensure the success of SEO efforts, it’s essential to track and measure key performance indicators (KPIs) regularly. 

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Track the number of visitors coming to your website from organic search results. This metric can provide insights into the overall effectiveness of your SEO efforts and help identify areas for improvement.

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Monitor your website’s rankings for targeted keywords and phrases on major search engines. This will help you understand how well your content is performing and identify opportunities for optimisation.

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Analyse the conversion rates of your website visitors, such as form submissions, sales inquiries, or product purchases. This can help you determine the quality of the traffic generated by your SEO efforts and identify potential areas for improvement in the user experience or conversion funnel.

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Monitor the bounce rates for your website and individual pages. A high bounce rate can indicate issues with content relevance, user experience, or page load times, which can negatively impact your search engine rankings.

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Track the quality and quantity of inbound links pointing to your website. A strong backlink profile from reputable and relevant sources can significantly boost your search engine rankings and online authority.

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Analyse the CTRs for your website’s listings in search engine results, as high CTRs can indicate compelling and relevant titles and meta descriptions, which can positively impact your overall search visibility.

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Monitor online brand mentions, social media engagement, and other indicators of brand awareness and reputation, as these can indirectly influence your search engine rankings and overall online presence.


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Your results, our expertise.

We’ve received multiple awards and recognitions for our team, clients, and partners. View our awards.

European Search Awards Finalist 2024

European recognition with the best agencies in the UK and abroad. 

Our ability to optimise ad budget allocation has returned impressive outcomes with the integration of digital data in shaping product decisions.

We are beyond proud of this recognition from one of the most prestigious search awards for our work with Ampa LLP

Address: Growthack Ltd, 31 Park Row, Nottingham NG1 6FQ

Copyright © 2020 – 2024. Registered in England and Wales No. 12868240. VAT Reg GB392684357.

Copyright © 2020 – 2024. Registered in England and Wales No. 12868240.

VAT Reg GB392684357.