“We’ve worked with Growthack for the past year. In this time we saw results driven growth both in sales and in audience as a result of their efforts. Ensuring every touch point was the best it could be in order to convert. Updating our website and increasing sales worldwide. The team are dedicated, fun to work with extremely professional, any company would be benefit from working with them!”
Importance of industrial SEO
We implement specialised SEO services which can significantly enhance online visibility, drive qualified traffic to the website and ultimately boost lead generation and sales for companies operating in the manufacturing, engineering, and industrial sectors.
Traditionally, businesses in these sectors have relied heavily on:
- Trade shows
- Industry events
- Personal networks to promote products and services.
However, with the increasing prominence of online research and purchasing decisions, customers and potential clients now frequently turn to search engines as the primary source of information when researching products, services, and solutions.
What is manufacturing SEO?
Manufacturing SEO is the practice of optimising a company’s website and digital assets to rank higher in search engine results for keywords and phrases relevant to the manufacturing industry. This approach involves a comprehensive understanding of the manufacturing sector, such as
- Products
- Services
- Terminology
By strategically incorporating these elements into content and technical SEO efforts, manufacturing companies can improve discoverability and reach potential customers actively searching for their offerings.
What is industrial SEO?
On the other side, Industrial SEO is the process of optimising a company’s website to rank higher in search engine results for keywords and phrases related to the industrial sector. This encompasses a wide array of industries, including
- Heavy machinery
- Equipment
- Materials
- Industrial services
Effective industrial SEO strategies involve tailoring content, technical optimisation, and off-page efforts to align with the unique characteristics and terminology of the industrial sector, thereby improving the visibility and accessibility of offerings to its target audience.
Trusted by leading industrial
Lana, Brodie Cashmere
"Growthack has been a pleasure to work with and an integral part of growing our PPC performance. I was thoroughly impressed with the level of service and expertise they provided. From the very beginning, they were highly responsive and proactive in helping me define our goals and create a customised strategy to achieve them."
Amy, Browns Family Jewellers
“We have worked with Growthack Digital from its inception. Our experience has been 100% positive and we are pleased to highly recommend this E-commerce Marketing agency. The team are very talented SEO and PPC professionals who have helped us to expand our business in the UK and also to define an international growth strategy for us.”
Erica, Molly Brown London
Lead search results in engineering & manufacturing sectors
Position yourself as a thought leader & nurture long-term relationships with potential clients.
Target Audience Insights
Find out what search terms and search habits your ideal client uses to find solutions in your industry.
Content Strategy
Produce high-quality content that addresses potential clients needs and attracts them to your website.
Ongoing SEO Consultancy
Get access to a specialist who will direct your SEO journey, tackle all concerns and lead you towards growth.
SEO challenges for manufacture, engineering & industrial
Technical and complex products/services
These industries frequently deal with highly technical and complex products or services, making it challenging to create content that is both informative and easily understandable for the target audience. Striking the right balance between technical accuracy and accessibility is crucial.
Long sales cycles
Purchases in these sectors often involve lengthy sales cycles, with potential customers extensively researching and comparing options before making a decision. Effective SEO strategies must cater to this extended research phase by providing comprehensive, valuable information throughout the buyer’s journey.
Niche markets
Some manufacturing, engineering, and industrial companies operate in niche markets, which can make it more difficult to rank for broad or highly competitive keywords. In these cases, a targeted and focused approach to keyword research and content creation is necessary to reach the relevant audience.
Lack of online engagement
Companies in these sectors may struggle to generate online engagement, such as social media interactions, reviews, and user-generated content, which can impact off-page SEO factors and overall online visibility.
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Overcoming the challenges above requires well-researched and targeted SEO strategies. Here are some key steps to consider:
Keyword research
Conducting thorough keyword research is the foundation of any successful SEO strategy. This process involves identifying the most relevant and high-volume keywords and phrases that your target audience is using to search for products, services, or information related to your industry.
When conducting keyword research for manufacturing, engineering, and industrial companies, it’s essential to consider the following.
Specific product or service names
Identify the exact names and terms used by your target audience when searching for your specific products or services, as these can be highly targeted and relevant.
Industry-specific terms
Incorporate industry-specific jargon, acronyms, and technical terms that are commonly used within your sector, as these can help improve the relevance and authority of your content.
Location-based keywords
If your business serves a specific geographic area, incorporate location-based keywords to target local searches and improve visibility in those regions.
Long-tail keywords
While focusing on highly competitive, broad keywords are important, don’t overlook the value of long-tail keywords, which can be easier to rank for and often have higher conversion rates due to their specificity.
Developing a content strategy around relevant keywords
Once you have identified the most relevant keywords, the next step is to develop a content strategy that incorporates these keywords naturally and engagingly. High-quality, informative, and engaging content is essential for attracting and retaining visitors to your website, improving search engine rankings, and establishing your company as an authority in your industry.
Educational and informative content
Develop content that educates and informs your target audience about your products, services, industry trends, and best practices. This can include:
- Articles
- Whitepapers
- Case studies
- Webinar
All of which can be optimised with relevant keywords and industry terminology.
Product and service content
Optimise your product and service pages with relevant keywords, clear and concise descriptions, and high-quality images or videos to provide a better user experience and improve search engine rankings.
Technical documentation and manuals
If your company offers complex products or services, consider creating comprehensive technical documentation and manuals that can be accessed online. These resources can not only improve the user experience but also help with SEO by incorporating relevant keywords and providing valuable information.
Multimedia content
Incorporate multimedia content, such as
- Videos
- Infographics
- Interactive tools
To enhance the user experience and provide additional opportunities for keyword optimisation.
Industry news and updates
Stay up-to-date with industry news and trends, and create content that addresses these topics. This can help establish your company as a thought leader and authority in your industry, while also improving your online visibility for relevant keywords.
Building quality links from authoritative sources
Link building is a critical aspect of off-page SEO, as inbound links from reputable and relevant websites act as signals to search engines, indicating the quality and authority of your content. However, not all links are created equal, and it’s essential to focus on building high-quality, relevant links from authoritative sources.
Here are some effective link-building strategies for engineering, manufacturing, and industrial companies:
1. Guest Blogging
Identify reputable industry blogs, publications, or websites that accept guest contributions, and pitch high-quality, informative articles that include natural links back to your website.
2. Industry directory submissions
Submit your company’s website to relevant online directories and listings specific to your industry or location. This can help improve your online visibility and potentially attract valuable inbound links.
3. Partnerships and collaborations
Explore opportunities to collaborate with other businesses, industry associations, or influencers in your sector. This could involve co-creating content, cross-promoting each other’s products or services, or participating in joint initiatives or events.
4. Resource creation and outreach
Develop comprehensive, authoritative resources (e.g., guides, whitepapers, infographics) that provide value to your target audience, and reach out to relevant websites or publications to promote and potentially earn backlinks.
5. Fixing broken links
Identify broken or outdated links on relevant, high-authority websites, and reach out to the site owners suggesting your own valuable and relevant content as a replacement.
Remember, the key to successful link-building is to focus on quality over quantity. Building a few high-quality, relevant links from authoritative sources is far more valuable than acquiring numerous low-quality or spammy links, which can potentially harm your search engine rankings.
7 ways to track and measure SEO results
Implementing an effective SEO strategy is an ongoing process that requires continuous monitoring, analysis, and optimisation. To ensure the success of SEO efforts, it’s essential to track and measure key performance indicators (KPIs) regularly.
1. Organic traffic
Track the number of visitors coming to your website from organic search results. This metric can provide insights into the overall effectiveness of your SEO efforts and help identify areas for improvement.
2. Keyword ranking
Monitor your website’s rankings for targeted keywords and phrases on major search engines. This will help you understand how well your content is performing and identify opportunities for optimisation.
3. Conversion rates
Analyse the conversion rates of your website visitors, such as form submissions, sales inquiries, or product purchases. This can help you determine the quality of the traffic generated by your SEO efforts and identify potential areas for improvement in the user experience or conversion funnel.
4. Bounce rates
Monitor the bounce rates for your website and individual pages. A high bounce rate can indicate issues with content relevance, user experience, or page load times, which can negatively impact your search engine rankings.
5. Backlink profile
Track the quality and quantity of inbound links pointing to your website. A strong backlink profile from reputable and relevant sources can significantly boost your search engine rankings and online authority.
6. Click-through rates (CTRs)
Analyse the CTRs for your website’s listings in search engine results, as high CTRs can indicate compelling and relevant titles and meta descriptions, which can positively impact your overall search visibility.
7. Brand mentions and engagement
Monitor online brand mentions, social media engagement, and other indicators of brand awareness and reputation, as these can indirectly influence your search engine rankings and overall online presence.
Consult with specialists for industrial SEO strategies
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About Growthack
Copyright © 2020 – 2024. Registered in England and Wales No. 12868240.
VAT Reg GB392684357.
Copyright © 2020 – 2024. Registered in England and Wales No. 12868240.
VAT Reg GB392684357.