Specialist recruitment firm increases organic visibility after strategic brand restructure

CK Group

Services: SEO (ContentWebsite Migration)

Industry: Recruitment

Impressions: +2.7 million

Clicks: +25,000 clicks

Project Length: 18 Months

Organic Impressions

+2.7 million

Organic Clicks

+25,000

The Client

CK Group is a highly successful and award-winning recruitment business that specialises in scientific, clinical, and technical roles – working with professionals in the UK, Europe and USA. Since its establishment in 1991, the company has become a dominant force in the industry, forming strong partnerships with innovative companies of all sizes, from independent businesses to global blue-chip organisations.

“Growthack has been a fantastic partner for us, primarily for SEO and later with a Paid Media strategy for our Linkedin campaigns. We are certainly very happy with the results achieved working with them. In particular, we successfully maintained and grew our organic visibility as we transitioned from multiple websites to a single domain.” – Lauren de Frece, Group Marketing Manager

The Challenges

We first started working with CK Group as an SEO client on their separate websites:

  • ckscience.co.uk
  • ckclinical.co.uk
  • cktechnical.co.uk

User-centric content strategy

Our first challenge was to increase organic traffic and the discoverability of open job roles. We approached the SEO strategy in line with how prospective candidates discovered employment opportunities. In short, we worked with the team to research and produce ‘job profile’ content according to well-structured page briefs to ensure that we addressed user-specific search intent.

Strategic brand restructuring

Secondly, prospective clients and candidates often mentioned ‘CK Group’ regardless of the website in question which led to a disjointed user journey. Lauren, the Group Marketing Manager, made the strategic decision to opt for a website migration – effectively merging all the websites into the main group site:

  • ckgroup.co.uk

This presented a unique opportunity to consolidate brand equity and further strengthen CK Group’s online presence as a whole with the following benefits:

  • Further, enhance the effectiveness of our SEO strategy
  • Improve the structure of the new website with both SEO and users in mind
  • Consolidate ‘brand power’ and positioning in line with user expectations

However, there was a major risk as ckscience.co.uk and ckclinical.co.uk were both performing well from an acquisition perspective. It was particularly important to approach a migration with careful consideration.

The Results

Over the last 12 months, our content strategy has led to

  • +2.7 million impressions from ‘job profiles’
  • +25,000 clicks in the last 12 months from our content implementation.
  • Over 483 target keywords now appear on the 1st page of Google.

Successful domain migration leads to further organic traffic

From the below graph, overall organic visibility has significantly improved month on month.

Image source: Semrush domain comparison tool

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We’ve received multiple awards and recognitions for our team, clients, and partners. View our awards.

We are beyond proud of this recognition from one of the most prestigious search awards for our work with Ampa LLP

Our ability to optimise ad budget allocation has returned impressive outcomes with the integration of digital data in shaping product decisions.

Honoured as a finalist for our exceptional growth and strategic approach in delivering client results.

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Copyright © 2020 – 2024. Registered in England and Wales No. 12868240. VAT Reg GB392684357.

Copyright © 2020 – 2023. Registered in England and Wales No. 12868240.

VAT Reg GB392684357.