Kevin Kapezi: SEO Consultant

Kevin Kapezi: SEO Consultant

Co-founder of Growthack

As well as being our SEO and content marketing specialist, Kevin is an experienced digital marketing consultant. Having clocked up years working for a vast range of brands, from international credit giant Experian to specialised startups, Kevin’s all-round experience allows him to take a comprehensive view of your online presence to spot gaps, seize opportunities and drive performance. He’s an accomplished speaker and mentor too, delivering talks at industry events.

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Trusted by some of the UK's largest organisations

Our definition of SEO

Search Engine Optimisation (SEO) is a systematic process of acquiring website users via natural search queries in search engines. This involves content production as well as technical optimisations to improve website usability, trustworthiness and brand visibility.

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What is an SEO Consultant?

The role of an SEO consultant is to safeguard and improve the organic performance of a website. This involves analysing the online content, site structure, as well as internal and external links to enhance both users’ and search engines’ discovery of your brand.

Specialisms within SEO can also delve deeper into sub-categories such as:

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What does an SEO Consultant do?

SEO Consultants help businesses both large and small with effective online growth strategies, leveraging search engines by implementing changes to websites and planning content to enhance organic visibility and promote growth.

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What does success look like in SEO?

That’s the key question for a lot of business owners. SEO success is simply gaining more organic visibility for your brand through search engines such as Google. This involves technical as well as content strategies designed to provide an immediate uplift in how effective you are at selling your products or services.

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Do I need an SEO Consultant?

Yes. You probably do and don’t realise it. If you have a business and it’s online you’ll need to ensure your brand is presented to your audience when they search for relevant queries. You can learn how to do this yourself, however, the internet is flooded with so much information that it might be more cost-effective to outsource your SEO activities to someone like me who has invested years into the profession.

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SEO Consultant vs a 'full-service' agency

Consultants are typically more invested in your project from end-to-end: from the sales pitch to the delivery of the SEO strategy. In comparison, large agencies could have their most experienced directors pitch to your business and then delegate the service deliverables to a newer member of the team.

Growthack is not a typical agency and relies on the knowledge of the co-founders as well as other highly-specialist partners to deliver the best work possible.

As an example, we work closely with a specialist development team, specific to the Magento platform (Adobe Commerce) for websites that need this support. This level of website management is often difficult to find within one, ‘full-service’ SEO and web agency.

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This illustrates how SEO and improving organic visibility can align with your business goals.

Over 800% growth in online revenues after working in partnership for just a single year.

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We have so many great speakers lined up for you this year! Who are you looking forward to seeing? #IntSS @UlrikaViberg @mertazizoglu @KEVKDigital @aleyda @spanskseo @kas_tweets @sophiegibson @Pechnet @methode #internationalseo #barcelona #DigitalMarketing pic.twitter.com/hVeAeYR03t
— International Search Summit (@IntSearchSummit) October 24, 2022

Why choose me as your SEO and digital marketing consultant?

I’m a well-rounded digital marketing professional with 7+ years of experience in improving performance for B2B, B2C, eCommerce and Lead Gen websites. Read some of the reasons why clients have chosen to work with me from the below Google Reviews.

Knowledgeable on all aspects of SEO

“It’s been a pleasure to work with Kevin at Growthack, he’s incredibly knowledgeable on all aspects of SEO, including the hard technical things. He’s also a great guy, a great listener and brings very good ideas to the table. He’s also helped set up and explain all the important KPIs to track for success. Would highly recommend!” – Alex, Elements Property

An uplift in organic traffic

“Kevin has been a huge help with our SEO. His expertise and knowledge has helped us identify areas we need to make improvements combined with his support we have seen a great uplift in our organic presence.” – Louis, Shakespeare Martineau

A data led approach

“We have been working with Kevin and Leo on multiple projects. Their expertise on SEO + PPC and looking at data to analyse and make sense of it helped achieve better results. Would definitely recommend them.” – Siva, Autify Digital

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Bespoke reporting

“Kevin and his team provided an excellent service at a competitive price. Their reporting on how the SEO was growing is the best that I have worked with to date.” – Harry, Happyhay Co.

Effective plans

“We’ve been working with Growthack for a few months now and not only are they great guys but they also know what they are doing. They started by fixing our rookie errors and have since systematically gone about increasing our online presence with thoughtful and, as it turns out, effective plans. For our niche products this is vital. Growthack are an important part of our marketing strategy and their consultancy has been invaluable.” – Dan, Info Point

You can also view my experience on Linkedin >

"Fantastic SEO and Paid Search agency! We’ve been working with Growthack for a few months now and we’ve seen some fantastic results already. Really knowledgable and always challenging us with new ways of thinking and ideas"

Jade Warwick, Shakespeare Martineau

"It's been a pleasure to work with Kevin at Growthack, he's incredibly knowledgeable on all aspects of SEO, including the hard technical things. He's also a great guy, a great listener and brings very good ideas to the table."

Alex Stretton, Elements Property

"Kevin and his team provided an excellent service at a competitive price. Their reporting on how the SEO was growing is the best that I have worked with to date."

Harry Brooks, Happy Hay

Video: Key lessons from brands that pivot

You can see a summary of Whitespark’s Local Search Summit 2021 here >

What's your goal?

Clicks, conversions, sales — growth’s the name of our game. Talk to us about your big ambition and we’ll take it from there.

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Our clients say it best

We’ve worked with Growthack for the past year. In this time we saw results driven growth both in sales and in audience as a result of Kevin and Leo’s efforts. They took a motivated approach in over delivering other potential variations and recommendations to improve our website, ensuring every touch point was the best it could be in order to convert.

Lana Rush

Head of Marketing, Brodie Cashmere

Leo is one of those gems you find in the industry and want to keep as your best kept secret. Our sales increased but at all times, ROAS maintained and frequently, overdelivered upon. Very highly recommended.

Erica Illingworth

Founder, Molly Brown London

Kevin and his team provided an excellent service at a competitive price. Their reporting on how the SEO was growing is the best that I have worked with to date.

Harry Brooks

Founder, The Happy Hay Co.

We've really enjoyed working with Kevin and Growthack. They really understood what we were trying to achieve with our SEO strategy and website and have gone above and beyond to help us improve the odds for young people. I would highly recommend them with all my heart!

Jack Parsons

CEO, The Youth Group

Working with Growthack has been refreshingly straightforward and I couldn't have wished for better results. We've managed to grow our business and expand our team considerably over the past year, thanks to their fantastic Google Ads strategy.

Craig Boden

Director, Mortgage Advice Hub

Working with Leo has been extraordinary: great can-do solution attitude, great commercial acumen and delivers amazing quality work. Our paid media channels deliver more revenue than any other channel and significantly increase our share-of-voice among key accounts.

Kevin Kapezi: SEO Consultant