E-Commerce SEO Services

E-commerce SEO increases revenue for businesses selling goods or services online. Whether it’s a fashion retailer, equipment manufacturer, or any niche store, the principles are the same. 

It helps increase the organic visibility of an online store’s website and its product pages within search engine results pages like Google and Bing. So that more people can discover the brand and what it sells.

By optimising the website with relevant keywords, high-quality content, and user-friendly design, eCommerce SEO helps online stores increase traffic and brand visibility – and eventually generate more sales.

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SEO (Search Engine Optimisation) is essential if you want to gain organic traffic for your e-commerce businesses. It helps online stores in increasing their visibility, which can lead to more customers and sales.

It also helps to build trust and credibility with customers by appearing at the top of search results alongside various SERP features such as customer reviews.

Overall, SEO is a much needed part of a successful e-commerce strategy and can help online stores to grow and succeed in a competitive online market.

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An ideal eCommerce SEO agency will offer a variety of services to identify and deal with increasing their online visibility and bringing more traffic to their website. Some of the main services that an eCommerce SEO agency should provide are:

Keyword research: Identifying relevant keywords and phrases that potential customers use to search for products or services online.

On-page optimisation: Optimising website content, meta tags, titles, descriptions, and other elements to make them more search engine friendly.

Technical SEO: The technical optimisation of a website to ensure that it is search engine friendly and provides a quality user experience.

Local SEO: Optimising the website for local search results to help businesses reach their target audience in a specific geographic location.

Digital PR: Helps e-commerce SEO by building quality backlinks and increasing brand awareness, leading to improved search engine rankings

Content marketing: Producing high-quality content to attract and engage with potential customers.

Analytics and reporting: Providing regular reports on website performance and identifying areas for improvement.

Conversion rate optimisation: Optimise the website to improve conversion rates and generate more sales.

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SEO (Search Engine Optimisation) is a long-term strategy, while PPC is a short-term strategy that involves paying for advertising space within search engine results.

If an online store wants immediate results, they can focus on PPC initially. If they want long-term success, they should focus on SEO primarily.

A balanced approach that incorporates both strategies can be the most effective for driving traffic and sales to an online store and is what we would recommend.

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The amount of time it takes to see results from e-commerce SEO can vary depending on several factors, such as the competitiveness of the industry, the level of optimisation already done on the website, and the quality and consistency of the SEO efforts.

Generally, e-commerce SEO is a long-term strategy that requires ongoing effort and patience to see results. It can take several months to start seeing improvements in search engine rankings and organic traffic.

It’s important to keep in mind that e-commerce SEO is not a one-time project but an ongoing process that requires constant updates, optimisation, and monitoring to maintain and improve results over time.

With consistent effort and the right tactics, e-commerce businesses can see significant improvements in their online visibility and sales within six to twelve months of implementing a strong SEO strategy.

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Analytics is an important tool for measuring the success of your SEO efforts and understanding your customers’ behaviour on your website.

Oops, it seems like you haven’t set up google analytics for your e-commerce business. No worries, after all, setting up analytics can be as intimidating as trying to parallel park a car on a busy street.

We’re here to help! Our SEO specialist can guide you through the entire process of setting up analytics for SEO purposes, from start to finish. We’ll make sure you have all the data you need to make informed decisions and drive more traffic to your online store.

So, let’s get started and make sure your e-commerce SEO journey is smooth sailing from here on out.

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When it comes to choosing between an e-commerce consultancy and a ‘full-service’ agency, it’s important to consider the specific needs and goals of the business.

• If the business is primarily focused on improving their online store and wants specialised guidance in doing so, an e-commerce consultancy may be the best option.
• But if the business is looking to build a complete online presence from A to Z, a ‘full-service’ agency may be the better choice.

Consultants are typically more invested in your project from end-to-end: from the sales pitch to the delivery of the SEO strategy. In comparison, large agencies could have their most experienced directors pitch to your business and then delegate the service deliverables to a newer member of the team.

Growthack is not a typical agencyand relies on the knowledge of the co-founders as well as other highly-specialist partners to deliver the best work possible.

As an example, we work closely with a specialist development team, specific to the Adobe Commerce platform (previously Magento) for websites that need this support. This level of website management is often difficult to find within one, ‘full-service’ SEO and web agency.

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The cost of e-commerce SEO can vary depending on factors such as website size and competition in the industry. A basic e-commerce SEO campaign can start from around £1,500 per month while a more comprehensive campaign can cost several thousands per month.

Our SEO packages are flexible. Although the cost can seem high initially, the ROI (Return on Investment) can be significant in terms of increased traffic, sales, revenue, and profits. And we have had clients in the past who have seen a significant amount of results with our SEO services.

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