International SEO Services for Nottingham and across the UK

Deliver a global strategy with international SEO

Expand into new or existing global markets with our SEO services below.

Domain Strategy

How do you choose from a ccTLD, subdomain, subdirectory or separate website implementation? We can help you make the right decision for your business.


Ensuring your content fits the culture of the country your business is targeting with a localised approach to translation and imagery.


It’s a simple concept of ensuring search engines are able to determine if your website has more than one version in different languages.

+193% organic clicks across the UK & US

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This is an international SEO diagram that shows the pros and cons of each structure for moving website to global

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When expanding into new or existing global markets, an effective International SEO Strategy could be the difference between success and failure. It all starts with the structure of your website and if this is in line with your business’ plans for international expansion.

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International SEO is the strategy of optimising a website for global search engine visibility, targeting multiple languages and countries.

It is important for businesses that want to expand their reach further in International markets and attract customers from different regions. With international SEO, businesses can increase their organic visibility in search engine results pages (SERPs) for relevant search terms, attract more traffic to their website, and finally drive more sales globally.

However, international SEO requires a different strategy than traditional SEO, as it involves adapting to the target audience’s language, culture, and search behaviour in different countries.

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Localisation factors that matter the most when it comes to international SEO:

Language: Making sure your website content is translated correctly and accurately for the targeted international audience.

Cultural differences: Adapting your content to cultural differences and norms of the target audience. This includes considerations such as using appropriate images, colours and messaging.

Currency and payment options: Offering the right payment options for the target market and displaying prices in the local currency.

Local search engines: Knowing which search engines dominate in the target market and optimising your website for those search engines.

Local directories and citations: Listing your business in local directories and getting citations from local sources to improve your local search visibility.

Localised content: Creating content that is specific to the target audience, including product descriptions, blog posts, and other relevant content.

By considering these factors, you’re business can improve its chances of success with international SEO and effectively reach its target audience in different countries.

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SEO implementation in multiple countries involves creating a bespoke strategy that considers local cultural differences, language nuances, and technical requirements.

An international SEO consultant uses a range of tactics, including keyword research and analysis, on-page optimisation, link building, and localisation to improve a website’s visibility across multiple countries.

This optimisation helps to attract more traffic to the website, increase brand awareness, and push sales.

With the right approach to international SEO, you’re business can tap into new markets.

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Yes, language targeting is one of the most important aspects of international SEO.

In order to reach a global audience, it’s important to have a website that is optimised for multiple languages.

This involves creating high-quality content and translating to the correct language that is specific to the language and culture of the target audience. Additionally, using hreflang tags can help search engines understand the native language and region targeting of each page on your website, which can improve your search engine rankings and visibility in different countries.

Overall, prioritising language as part of your international SEO strategy will help you reach a wider audience and drive more traffic to your website.

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You have a few options to consider when it comes to choosing the site structure for your international SEO. Here is insight:

Subdomains: Weather you want to keep your international sites separate from your main site, subdomains can be a good option. They work well for businesses that have a different focus for each country or language they’re targeting. Just think of it like having a bunch of smaller websites within your main website.

Subfolders: If you prefer to maximise the strength of a single domain, then subfolders may be a better option. With this structure, you have one main domain and then add subfolders for each language or country you’re targeting. It’s like having different sections within your main website.

ccTLDs: Assuming that you really want to emphasise your presence in a particular country, you can use country code top-level domains (ccTLDs). These are domain extensions like .ca, .fr, or, and they tell search engines that your website is specifically targeted to that country.

Keep in mind whichever option you choose, really depends on your business goals and how you want to structure your site. But don’t worry, we’re here to help you figure it out.

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An international SEO strategy involves developing a comprehensive plan to optimise a website across multiple countries and languages.

An international SEO consultant will conduct extensive research on the target market to find the most relevant keywords, understand the audience’s cultural differences and search behaviour, competitor analysis and personalise your content to match specific demands.

They will also ensure that the website is technically optimised, such as having the correct hreflang tags and URL structure, to enable search engines to understand the site’s intended audience.

The main purpose of an international SEO strategy is to ensure that all aspects of the website are optimised towards achieving the end goal of acquiring a diverse pool of customers across the world.

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If your business wants to target customers in multiple countries or looking to expand globally, then having an international SEO strategy is a must. Without a strategy personalised to your target markets and languages, your website may perform well in search engines, resulting in low visibility and potentially lost sales.

So are you yet ready to take your business global?

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The cost of international SEO services depends according to the size of your website, the number of languages and countries targeted, and the amount of competition in your business. Working with an SEO consultant who can offer you a customised price based on your individual needs and goals is important. However, investing in international SEO can lead to significant returns in terms of increased website traffic, leads, and sales from a global audience.

We have a track record of making a significant and positive impact within the businesses of our clients, and our dedicated SEO consultant can guide you through the process to ensure that your investment is worthwhile.

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Multilingual SEO is the process of optimising a website for multiple languages to improve its visibility in search engines across different regions.

Here are a few key elements for building a multilingual SEO strategy:

  • Determine the languages you want to target and the countries where those languages are spoken.
  • Use hreflang tags to indicate to search engines the language and location of each page.
  • Use localised keywords and phrases in your content, metadata, and URLs to target your desired audience in each language.
  • Create separate sitemaps for each language and submit them to search engines.
  • Use local hosting or a Content Delivery Network (CDN) to improve website loading speed in each region.
  • Build backlinks from reputable sources in each region to increase your website’s authority and credibility.

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What are some unique considerations for international SEO?

Businesses must adapt their content strategy to different foreign languages and cultural standards. This means ensuring that the content is translated accurately and effectively and that it resonates with the target audience.

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Different countries and regions have different search engines that dominate the market. For example, Google is the most popular search engine in most countries, but in China, Baidu is the dominant search engine. This means that businesses need to specific SEO strategy to the search engines used in each target market.

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International SEO requires localised content that is relevant to the target audience in each country. This means taking into account local customs, holidays, and other cultural factors that may impact how users interact with the website.

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Technical considerations such as using hreflang tags to indicate the language and regional targeting of each page, and ensuring that the website is accessible in different countries and languages must also be aknowledged.

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Your results, our expertise.

We’ve received multiple awards and recognitions for our team, clients, and partners. View our awards.

European Search Awards Finalist 2024

European recognition with the best agencies in the UK and abroad. Wish us luck at the awards event in May 2024!

Our ability to optimise ad budget allocation has returned impressive outcomes with the integration of digital data in shaping product decisions.

We are beyond proud of this recognition from one of the most prestigious search awards for our work with Ampa LLP

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Copyright © 2020 – 2024. Registered in England and Wales No. 12868240. VAT Reg GB392684357.

Copyright © 2020 – 2024. Registered in England and Wales No. 12868240.

VAT Reg GB392684357.