Fashion and Retail Marketing Services

Drive sales & boost brand exposure with SEO & PPC

Fashion and retail marketing involves more than simply product placement.

We focus exclusively on driving real results through specialised SEO and Paid media services for fashion and retail brands.

No flashy gimmicks or vanity metrics – just sustainable strategies designed to help you find and engage your ideal audience online. Whether you want to:

  • Brand awareness
  • Generate more qualified traffic
  • Increase in sales

Effective marketing techniques draw interest, grab attention, and eventually result in conversions.

Trusted by growing fashion & retail brands

Generating over £500K of online revenue in Year 1

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Strategic approach based on actions & interest

Target promotional content by delivering personalised experiences beyond one-off campaigns.

A/B Testing

Find out what your audience responds or take action by testing out various email content, ad copy etc.

Analysing Metrics

Tracking website traffic, conversions, and paid ad ROI with data to optimise high-traffic acquisition channels.

Visual Content

Such as high-quality product images, videos, and interactive content within your website, email & Ad.

Growth from SEO & Paid Media

SEO remains crucial for retailers to drive consistent organic site traffic through relevant top-funnel keyword searches. 

Paid ads complement SEO allowing brands to react quickly to demand signals by retargeting recent visitors or prospecting lookalike audiences where their consideration funnels peak. Instead of repetition, calculated frequency capping ensures effective recall while limiting overexposure that may dilute brand equity.

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Clustering content across theme pillars matching seasonal shopper journeys allows expanding keywords incrementally while retaining relevance.

Localised versions also help engage specific regions with contextual references.

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Existing customers provide the strongest intent signals for repeat purchases. Tailored creatives catering to their preferences based on CRM profiles keep brands top-of-mind when deciding on purchases.

Dynamic remarketing campaigns activated offsite further help recall awareness by presenting familiar products from recent browsing journeys when they might be distracted elsewhere online.

For example, if a customer showed interest in ‘formal trousers’ last month through category page visits but never added to the cart, timely blog content retargeting about ‘essential pieces for nailing workplace style’ provides a relevant prompt for brands merchandising that category.

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Banner ads on niche publications expand reach further through implicit preferences. Visitors reading style spotlights already signal engaged segments receptive to promoted brands matching their tastes.

Optimising placement based on contextual signals improves conversion rates over general lifestyle site networks with fragmented interests.

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Product catalogue integration powers ads matching explicit demand. This position brands amidst commercial intent.

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  • Breaking through crowded feeds: Brands get lost amidst saturated social platforms and accelerated trend cycles.
  • Measuring campaign impact: Attributing sales lift accurately across media poses problems.

The key is maintaining pragmatism – identifying the most commercially viable initiatives with clear implementation roadmaps, rather than getting overwhelmed trying to transform all functions simultaneously. Building on targeted early successes earns stakeholder confidence for further optimisation.

Let's have a brief call to discuss how we could help.

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Optimising Fashion E-commerce Experience

Fashion brands must prioritise optimising the e-commerce experience to minimise obstacles and maximise conversions.

One key principle to understand is that small UX changes can lead to disproportionate conversion lifts. 

By analysing user data patterns, brands can identify areas of friction and implement targeted improvements to streamline the shopping journey.

  • Simplifying the checkout process
  • Optimised product descriptions
  • Ratings and reviews
  • Clear navigation and site structure
  • Strategically placed product recommendations
  • Product schema for search engine

They all can contribute to a smoother user experience which helps instil confidence and encourage purchasing decisions.

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Your results, our expertise.

We’ve received multiple awards and recognitions for our team, clients, and partners. View our awards.

European Search Awards Finalist 2024

European recognition with the best agencies in the UK and abroad. 

Our ability to optimise ad budget allocation has returned impressive outcomes with the integration of digital data in shaping product decisions.

We are beyond proud of this recognition from one of the most prestigious search awards for our work with Ampa LLP

Address: Growthack Ltd, 31 Park Row, Nottingham NG1 6FQ

Copyright © 2020 – 2024. Registered in England and Wales No. 12868240. VAT Reg GB392684357.

Copyright © 2020 – 2024. Registered in England and Wales No. 12868240.

VAT Reg GB392684357.