WordPress SEO Services

A WordPress SEO consultant will start by conducting a technical SEO audit of your existing WordPress site. This involves thoroughly analysing and evaluating:

Site architecture – How your overall site structure, layout, menus and internal linking flow work to facilitate (or hinder) crawlability and indexation.

Indexation issues – Find any pages or sections that aren’t getting properly crawled or indexed by Google.

Duplicate content – Identify thin or copied content that violates Google’s guidelines and needs to be improved or removed.

Technical SEO – Review your site’s technical health in terms of page speed, responsive mobile design, security protocols, proper redirects and more.

On-page optimisation – Looking at each page/post title tags, meta descriptions, content, media, headings and HTML to identify optimisation opportunities.

The SEO audit provides a snapshot of your WordPress site’s overall technical and content SEO health while highlighting areas that need to be fixed or improved.

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After auditing a WordPress site’s current SEO profile, the next step is creating an effective SEO strategy and roadmap moving forward. A proper SEO strategy entails:

Defining target keywords – Extensive keyword research is conducted to identify the highest-value search terms that align with your business goals. These become target keywords.

Competitor analysis – Thoroughly analyse which competitor sites rank highly in Google for your identified target keywords. Review their on-page and off-page SEO strengths.

Setting ranking goals – Define specific ranking goals such as reaching the top 3 organic results for your primary keywords within 6 months.

Optimising metadata – Ensure each page/post has properly SEO-optimised page titles under 60 characters, unique meta descriptions between 150-160 characters, etc.

Improving content – Auditing content and addressing any thin or duplicated content by adding length, depth and unique value to pages. Expand writing on core topics.

Local SEO – For local businesses, focus on optimising Google My Business listings, reviews, local schema markup and citations.

The SEO strategy sets the roadmap for the tasks and priorities needed to achieve the overarching goals – driving more organic traffic, leads, and sales.

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A core element of WordPress SEO is optimising the on-page SEO factors of each page and post on your site, including:

Page titles – Each page should have a unique SEO-optimised title tag under 60 chars containing your focus keyword(s).

Headings – Proper use of H1, H2, H3 and tags containing keywords to structure content for SEO and readability.

Image optimisation – Inserting alt text descriptions and compressed image file sizes boosts image SEO.

Content optimisation – Creating long-form, in-depth content over 2,000 words focused around specific keywords/topics.

Outbound links – Linking out to authority sites improves metrics like domain authority and trust flow.

Internal linking – Interlinking related content improves crawl ability and signals topic relevancy.

Schema markup – Adding review stars, blog post-rich snippets and other schema boosts search appearance.

Fully optimising the on-page SEO factors of each piece of content across the site tells both search engine bots and visitors what that page is about, driving organic traffic.

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On the technical side, WordPress SEO consultant optimise all the behind-the-scenes elements that impacts:

• Crawlability
• Indexation
• Performance

Site speed – Improving site speed with optimised images, caching, CDNs, and efficient hosting. Faster load times improve rankings.

Mobile optimisation – Having a responsive mobile-friendly design, avoiding interstitials, configuring Google Analytics for mobile, etc.

Search Console – Properly submitted XML sitemaps, robots.txt directives and indexing preferences in Google Search Console.

Security – Migrating sites to HTTPS, installing SSL certificates, eliminating mixed content errors and enforcing other security best practices.

Site architecture – Structuring URLs, categories and navigation for maximum crawlability using WordPress permalinks.

Redirects – Creating and maintaining proper 301 redirects for any changed or removed pages and domains.

404 pages – Setting up a customised 404 error page and redirecting all 404s to the homepage or relevant content.

With the technical aspects properly implemented, Google can much more easily crawl, index and understand your WordPress site’s content and structure.

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The content on a WordPress site – the blog posts, videos, images, guides, etc. – is arguably the most important factor in SEO. Consultants will optimise content by:

• Creating long-form “pillar” content to provide in-depth value on popular topics and establish your expertise and trust.
  
  
• Updating and expanding existing thin content to meet using subheadings, lists, stats and other elements.
  
  
• Interlinking related content together by including contextual internal links within each post or page. This improves crawlability and relevancy signals.
  
  
• Adding multimedia like images, infographics and embedded videos to boost engagement. SEO looks at media optimisation too.
  
  
• Optimising content with higher reading ease, lower bounce rates, time on page and other engagement metrics. Better content equals better rankings.

Ongoing content creation and optimisation is required to provide search engines with fresh, keyword-relevant pages to serve searchers. Blogging is a proven, scalable way to increase organic traffic.

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For businesses operating locally, WordPress SEO Consultants focus on local SEO factors like:

Google My Business (GMB) listings – Optimising and verifying your GMB profile with keywords, good addresses, photos etc. This can really drive local organic visibility.

Local schema markup – Adding business schema, local business schema and other structured data to pages and GMB.

Local citations – Building new citations (directory listings) and keeping NAP (name, address, phone) information consistent across top citation sites.

Local content – Creating location-specific content and pages that incorporate your city, neighbourhood or region names throughout.

Reviews – Generating more positive Google and Facebook reviews. These boost local trust and rankings.

With refined local SEO strategies, WordPress sites pop up prominently in “near me” Google searches by locals needing your products or services.

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WordPress SEO consultants rely heavily on reporting and analytics to track the success of campaigns. Key performance indicators include:

Organic traffic – Tracking monthly organic traffic totals and growth from search engines using Google Analytics.

Rank tracking – Monitoring rankings in Google and Bing for target keywords using tools like SEMrush, SEOmonitor or Ahrefs.

Conversions – Monitoring email signups, e-commerce transactions, contact form submissions and other conversions/goals.

ROI – Calculating SEO return on investment using factors like rank improvements, traffic growth and revenue attributed to organic.

Indexation changes – Keeping an eye on indexed pages reported in Google Search Console.

The metrics shed light on what’s working and what needs adjustment in your ongoing WordPress SEO initiatives. They show the growing value delivered by SEO.

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