Global growth for leading jewellery brand

Molly Brown London

Services: Paid Media, SEO

Industry: Girls Jewellery

Revenue Growth: +105%

Organic Clicks: +187%

Project Length: 18 Months

Revenue growth in UK, US, IE

+105%

Organic Clicks

+187%

The Client

Molly Brown London is an esteemed jewellery brand known for its elegant and personalised designs, catering to the young girls’ market, to commemorate special occasions and milestones. This case study highlights the challenges faced and the solutions provided by our team.

“We have worked with Growthack Digital from its inception. Our experience has been 100% positive and we are pleased to highly recommend this Ecommerce Marketing agency. The team are very talented SEO and PPC professionals who have helped us to expand our business in the UK and also to define an international growth strategy for us.” – Erica Illingworth, Founder

The Challenges

Inaccurate revenue tracking across international sites

We discovered discrepancies between reported revenue figures in Google Analytics and the actual revenue measured by Molly Brown London’s accounts team. We identified that their technology stack led to incorrect attribution of sales in Google Analytics, resulting in distorted ad campaign revenue data. We implemented modifications to gain a more precise view of revenue, leading to a 31.3% increase in revenue generation

Magento website upgrade (now Adobe Commerce)

We conducted a full technical audit and helped Molly Brown transition to the latest version of Adobe Commerce through our agency partner, Autify. The upgrade improved security, performance, and functionality of the website, making it more scalable for future growth.

A combined approach to marketing via paid and organic channels

Molly Brown’s organic presence was suffering due to years of technical neglect, affecting traffic and revenue. We resolved a number of key issues and implemented a strategic keyword targeting strategy to improve organic rankings.

For the US market, we focused on appropriate messaging, keyword gaps, and creating new product categories to cater to American users. This approach resulted in increased traction and return on investment in the US market.

In particular, it was clear that the US market was largely more religious. Therefore, we doubled-down on religious themes in line with the product offering.

The Results

Announced on Friday 21 April 2023, Molly Brown London was recognised for its excellence in international trade and is one of 78 organisations nationally to be awarded the prestigious King’s Award for Enterprise. Molly Brown have made significant revenue in overseas sales in the first year of entry.

Overall, our solutions helped Molly Brown London address revenue tracking discrepancies, improve their website’s technical infrastructure, and implement effective marketing strategies to drive traffic and revenue growth.