Often known as the low-hanging fruit, these quick and effective fixes can help optimise your website to provide an immediate lift to organic search visibility and traffic.
On-Page SEO relates to what you can do within your website to enable the search engine to detect relevant information.
The structure of your page content is an element that is often overlooked but forms the basis of all the other activities and results.
Be careful of your use of keywords however, search engines will penalise your page for unnatural use.
Did you know E-A-T is mentioned 186 times in the QRG? pic.twitter.com/Nze7fQzoTo
— Marie Haynes (@Marie_Haynes) October 11, 2018
Have you noticed how more informative websites, blog posts, or articles tend to be found more easily when using Google? This is because this also factors into how well you rank.
Do more research into your field or invite an expert to write an article. Content that leverages a strong brand will also tend to rank higher.
Focus on providing relevant and complete information for a specific topic – Using keywords in your headings isn’t enough
Avoid “stuffing” of keywords – remember your website is also meant to be easy to read so the user should be the focus
Do not create pages just for SEO with little or no value at all for the intended audience
Do not mirror a website or produce duplicate content – be original!
This should be common sense in 2021, however, there are a large number of websites that are still optimised for desktop and not mobile. Mobile devices are the go-to tool to search for your next purchase, find a mechanic or plumber or to Google that famous actor or actress whose name you can’t quite remember!
In fact, we helped a client move from WooCommerce to Shopify – a dedicated e-commerce platform that is optimised for mobile conversions.
The traffic results speak for themselves.
We have seen a much higher increase (172%) in Mobile traffic compared to Table and Desktop (60%). This is because of the additional investment in paid channels such as Google Ads, Google Shopping, and Facebook where users are largely on their mobile devices.
If you don’t optimise your web experience for mobile users then you are failing at the first hurdle when it comes to acquisition for organic as well as paid channels. Users tend to have multiple interactions with your website so don’t just think SEO and forget everything else.
for a WooCommerce to Shopify migration
increase in Mobile YoY compared to a 60% increase in Tablet & Desktop sessions.
Off-page SEO could be defined by asking yourself these important questions.
1. How are you building links to your content? (external links)
2. Are these external links of good quality?
3. Are they high ranking on search results?
4. What authority do they have?
5. How are you getting to link to your website?
6. How good is your content marketing strategy?
7. Do you have good social links?
We would recommend being very selective when approaching companies online that offer a link building service. It’s always best to approach this strategy organically. Seek a digital marketing expert that understands the impact of bad links (low quality) compared to good links.