Content SEO Services for Nottingham and across the UK

SEO content is written or visual material designed to appear in search engine results. It aims to attract more organic traffic to a website and help users discover your brand, and potentially convert visitors into customers.

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Writing optimised content can be challenging, but with practice and an understanding of SEO best practices, it can become easier over time.

It requires a balance of writing engaging and informative content vs optimising it for search engines.

So, while it may seem difficult as you first start, it’s definitely possible to master with some effort and guidance.

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The content that is best for SEO typically include the following charateristics:

• High-quality
• Informative
• Relevant to your user’s search purpose

You must also have

• Relevant keywords
• A structured approach with headings, subheadings, bullet points etc. to make it easy to read and understand

Additionally, including visual content like images and videos can also improve the reader’s experience.

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To know if your content is SEO-friendly (and user-friendly), you can follow these tips also use as a checklist:

• Ensure relevancy to your audience and satisfy their search intent
• Make sure your content is easy to read and visually appealing
• Check that your content is original and not duplicated from other authorities
• Ensure your content has sufficient structure e.g. proper headings and subheadings
• Use internal and external links in your content where applicable
• Make sure your content is share-worthy on social media platforms

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There are various SEO writing tools available in the market that can help you create great content. These tools can save you time and effort, improve the readability and quality of your content, and finally increase your website’s visibility and traffic.

It’s worth trying out different tools to see which ones work best for your specific needs and goals.

Here are some of the (Free / Paid) tools that we use for our SEO writing and you can utilise them too:

Google Keyword Planner – a free tool by Google that helps you find keywords and plan ad campaigns.

AlsoAsked – a freemium tool that aggregates, organises and displays “People Also Ask” data that appear in Google search results.

Google Trends – discover if your topic is trending or declining in interest. Pro tip: combine this data with Glimpse for even more insight.

Semrush – a paid tool that provides keyword research, competitor analysis, site audit, and more.

Ahrefs – similar to Semrush: a paid tool that provides keyword research, competitor analysis, backlink analysis, and more.

Yoast SEO – a free WordPress plugin that analyses content for SEO and readability and provides suggestions for improvement.

Grammarly – a tool that helps to check for grammar and spelling errors, improve writing style, and improve clarity. It has both free and paid versions.

Frase – a tool that helps with content research, FAQ suggestions, SERP competitor analysis and the briefing process. It also has some AI capabilities when it comes to creating meta titles, descriptions, intro text etc.

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There are many types of content marketing which you can use depending on your business circumstances:

For example:

Blogging: Writing and publishing articles on a blog to educate, inform, and engage your audience.

Video marketing: Creating videos to showcase your products or services, provide tutorials, or share your brand’s story.

Social media marketing: Using social media platforms to build relationships with your audience, promote your content, and drive traffic to your website.

Email marketing: Sending targeted and personalised emails to your subscribers to promote your products, services, or content.

Infographics: Creating visually appealing graphics that convey complicated information or data in an easy-to-understand format.

Webinars: Hosting lives or pre-recorded online presentations to educate your audience about your products, services, or industry.

Podcasts: Creating audio content that discusses industry trends, provides insights, or interviews experts.

Content marketing can take many forms, and it’s important to find the right mix that works for your brand and resonates with your target audience.

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Content marketing services include everything from creating killer blog posts and engaging social media content to produce unique videos and designing engaging infographics.

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On average, you can expect to pay anywhere from £50 to £2,000 or more per piece of content, but it depends on various aspects such as the type, quality, length of the content, and the experience of the content creator.

Remember that investing in high-quality content can result in significant returns for your business such as increased traffic, engagement, and conversions.

To determine a fair rate for the content you need, research and compare prices from multiple sources. It’s important to find the right balance between the quality of the content and your budget.

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