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10x online growth for a sustainable fashion brand in 2020.
- +9.6x online revenue growth
- 3.2x ROAS through Social Media & Google
- +1,100% increase in Organic Traffic
The Client
Foxology produces sustainable & ethically sourced knitwear created with love, passion and caring for our planet. The fabrics and workmanship are of the highest quality and long-lasting. This is ‘slow fashion’.
“I’ve been very impressed with Growthack’s technical knowledge and how effective the marketing strategies have been from the very 1st month. We had tried various campaigns before without seeing any tangible results. However, since working with them, our website has really started to generate consistent sales.” – Dawn Foxall, Founder.
The Challenge
Increasing awareness using social meda
This community provided the perfect startpoint in building an online presence – translating her customer and contact lists into defined audiences to reach via social media channels.
The pandemic inevitably hindered the population’s buying habits and for Foxology’s core, high price-point product ranges, demand was very low. Reacting to the climate, Foxology began offering its customers a variety of premium face coverings, which we translated into a wide-spread social media campaign. This invited a flurry of interest to Dawn’s website and encouraged many sales for face coverings from Foxologists and new customers alike.
This strategic manoeuvre bought us the necessary time needed to plan for Foxology’s future online growth, which revolved around core product ranges.
“My business’ monthly online revenue has gone from virtually £0 to £10k in 6 months. Thousands of people now know about Foxology. It has been a massive turnaround!”
Improving organic reach using SEO techniques
- Keyword research into categories and topics associated with the products
- Re-organising the product navigation, adding in new collection categories
- Developing FAQ page content to further establish expertise
- Applying on-page changes to the website, including optimising the website copy for both customers and search engines
Scaling revenue with effective advertising campaigns
- Generating awareness among users who are unfamiliar with the brand
- Encouraging sales from users who express interest in Foxology’s products
- Communicating new product releases and promotions to existing customers
The Results
+9.6x online revenue growth since beginning in May 2020
Resulting from the combined efforts of organic and paid media strategies, in just 6 months of working with Growthack.
+150,000 people reached and 3.2x ROAS through Social Media & Google
Effectively using brand outreach video promotions as well as highly-targeted sales campaigns.
+1,100% increase in Organic Traffic since May 2020
Ensuring sustainable growth with an SEO strategy that has laid the foundation for scale.
“I would highly recommend Growthack to any business looking to take their digital marketing to the next-step. I can’t wait to see what 2021 has in store for our brand.”
Grow your business with effective organic and paid media strategies
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