Local SEO for Nottingham and across the UK

Local SEO is a strategy for optimising your website to appear in local search results and map listings. This includes

• Google Business Profiles
• Local keywords
• Customer reviews

Basically, anything that helps local customers find your business online.

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Not a nap like taking a quick snooze, but NAP in local SEO stands for

• Name
• Address
• Phone number

It’s important because these three pieces of information are critical for customers to find and contact your business.

Consistency in NAP across all online listings, such as your website, social media profiles, and directories, helps search engines understand your business’s location and credibility.

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Social signals and customer reviews can play a big role in your local SEO strategy. Likes, shares, and comments on social media platforms, can help increase your brand’s visibility and engagement.

Meanwhile, customer reviews on sites like Google, Bing and Reviews.io can have a significant impact on your local search rankings and influence potential customers’ purchasing decisions.

So, it’s essential to have an active social media presence and encourage satisfied customers to leave positive reviews.

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Local SEO and national SEO are different in a few key ways:

• Local SEO is focused on optimising for specific geographic locations, while national SEO targets a broader audience across the country or globally.
• Local SEO relies heavily on optimising for local keywords and search terms, while national SEO focuses more on broader industry-related keywords.
• Local SEO includes optimising your Google Business profile, getting listed in local directories, and building local backlinks, while national SEO emphasises a wider, more strategic approach.
• Finally, local SEO places a strong emphasis on customer reviews and building a positive online reputation, while national SEO focuses more on overall brand awareness and authority.

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It’s always important to know how well your efforts are paying off. One of the best ways to do this is by tracking your website’s traffic and conversions from local search queries. You can also track your rankings for specific keywords related to your local business.

Another important metric to keep an eye on is your online reviews, as they can have a significant impact on your local search rankings.

And don’t forget about tracking your customer engagement  from social media platforms as well. By monitoring these metrics, you can see what’s working and what’s not and adjust your strategy accordingly.

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In terms of our pricing, our Local SEO services start from anything between £1,500 to £3000 per month depending on how many sites your business is located.

While this may seem like a significant investment for a small business, it’s important to keep in mind that SEO is a long-term strategy that can have a significant impact on your business’s success.

Additionally, the cost of SEO can vary depending on several factors, such as the size of the project, the competitiveness of your industry, and the specific goals you want to achieve.

We work closely with our clients to create custom SEO strategies that fit their budgets and goals.

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The timeframe for seeing results from local SEO can change depending on several aspects, including the level of competition in your industry and the specific tactics being used in your campaign.

Generally, you can start to see improvements in your local search rankings within a few weeks to a few months of implementing an effective strategy.

However, keep in mind that SEO is a long-term investment, and you may continue to see gradual improvements over time as you build your business and authority. It’s important to have patience and a realistic timeline in mind when starting a local SEO campaign.

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Starting local SEO can seem daunting, but it doesn’t have to be.

Here are some simple steps to get started:

1. Claim and optimise your Google Business Profile (GBP) listing.
2. Ensure your NAP (name, address, phone number) is consistent across all online directories and listings.
3. Create local content for your website and blog.
4. Get listed in relevant local directories and review sites.
5. Build local backlinks from communities that you are apart of e.g. charities, universities, schools, football teams etc.
6. Encourage and respond to customer reviews.

Remember, local SEO is an ongoing process, so it’s important to continue monitoring and improving your efforts over time. And if you need help, we’re always here to lend an expert hand.

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