Foxology produces sustainable & ethically sourced knitwear created with love, passion and caring for our planet. The fabrics and workmanship are of the highest quality and long-lasting. This is ‘slow fashion’.
“I’ve been very impressed with Growthack’s technical knowledge and how effective the marketing strategies have been from the very 1st month. We had tried various campaigns before without seeing any tangible results. However, since working with them, our website has really started to generate consistent sales.” – Dawn Foxall, Founder.
It goes without saying that 2020 brought about many difficulties and challenges for start-up brands like Foxology, but the silver-lining was that it provided the encouragement to explore a “digital first” business mindset. Foxology had a small following of brand evangelists, called ‘Foxologists’, gained through participating in country and Christmas fairs and events. They also sold products into a dozen stores throughout the UK, which sadly ended with the COVID-19 outbreak.
This community provided the perfect startpoint in building an online presence – translating her customer and contact lists into defined audiences to reach via social media channels.
The pandemic inevitably hindered the population’s buying habits and for Foxology’s core, high price-point product ranges, demand was very low. Reacting to the climate, Foxology began offering its customers a variety of premium face coverings, which we translated into a wide-spread social media campaign. This invited a flurry of interest to Dawn’s website and encouraged many sales for face coverings from Foxologists and new customers alike.
This strategic manoeuvre bought us the necessary time needed to plan for Foxology’s future online growth, which revolved around core product ranges.
“My business’ monthly online revenue has gone from virtually £0 to £10k in 6 months. Thousands of people now know about Foxology. It has been a massive turnaround!”
Resulting from the combined efforts of organic and paid media strategies, in just 6 months of working with Growthack.
Effectively using brand outreach video promotions as well as highly-targeted sales campaigns.
Ensuring sustainable growth with an SEO strategy that has laid the foundation for scale.
We are beyond proud of this recognition from one of the most prestigious search awards for our work with Ampa LLP
Our ability to optimise ad budget allocation has returned impressive outcomes with the integration of digital data in shaping product decisions.
Honoured as a finalist for our exceptional growth and strategic approach in delivering client results.
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