Services: SEO, Paid Media (Social, Search)
Industry: E-Commerce / Sustainable Clothing
Online Revenue Growth: +9.6x
Increase in Organic Traffic: +1,100%
Project Length: 12 Months
ROAS through Social Media & Google
3.2x
People Reached
+150,000
The Client
Foxology produces sustainable & ethically sourced knitwear created with love, passion and caring for our planet. The fabrics and workmanship are of the highest quality and long-lasting. This is ‘slow fashion’.
“I’ve been very impressed with Growthack’s technical knowledge and how effective the marketing strategies have been from the very 1st month. We had tried various campaigns before without seeing any tangible results. However, since working with them, our website has really started to generate consistent sales.” – Dawn Foxall, Founder.
The Challenges
It goes without saying that 2020 brought about many difficulties and challenges for start-up brands like Foxology, but the silver-lining was that it provided the encouragement to explore a “digital first” business mindset. Foxology had a small following of brand evangelists, called ‘Foxologists’, gained through participating in country and Christmas fairs and events. They also sold products into a dozen stores throughout the UK, which sadly ended with the COVID-19 outbreak.
Increasing awareness using social media
This community provided the perfect startpoint in building an online presence – translating her customer and contact lists into defined audiences to reach via social media channels.
The pandemic inevitably hindered the population’s buying habits and for Foxology’s core, high price-point product ranges, demand was very low. Reacting to the climate, Foxology began offering its customers a variety of premium face coverings, which we translated into a wide-spread social media campaign. This invited a flurry of interest to Dawn’s website and encouraged many sales for face coverings from Foxologists and new customers alike.
This strategic manoeuvre bought us the necessary time needed to plan for Foxology’s future online growth, which revolved around core product ranges.
“My business’ monthly online revenue has gone from virtually £0 to £10k in 6 months. Thousands of people now know about Foxology. It has been a massive turnaround!”
Improving organic reach using SEO techniques
We maximised Foxology’s organic reach by optimising its website content for online search queries and improved the navigation to enhance the experience.
- Keyword research into categories and topics associated with the products
- Re-organising the product navigation, adding in new collection categories
- Developing FAQ page content to further establish expertise
- Applying on-page changes to the website, including optimising the website copy for both customers and search engines
Scaling revenue with effective advertising campaigns
Using our extensive knowledge around Facebook, Instagram & Google advertising, we developed a marketing funnel which catered to each critical layer.
- Generating awareness among users who are unfamiliar with the brand
- Encouraging sales from users who express interest in Foxology’s products
- Communicating new product releases and promotions to existing customers
The Results
+9.6x online revenue growth since beginning in May 2020
Resulting from the combined efforts of organic and paid media strategies, in just 6 months of working with Growthack.
+150,000 people reached and 3.2x ROAS through Social Media & Google
Effectively using brand outreach video promotions as well as highly-targeted sales campaigns.
+1,100% increase in organic traffic since May 2020
Ensuring sustainable growth with an SEO strategy that has laid the foundation for scale.
Grow your business with effective technical website strategies
Your results, our expertise.
We’ve received multiple awards and recognitions for our team, clients, and partners. View our awards.
We are beyond proud of this recognition from one of the most prestigious search awards for our work with Ampa LLP
Our ability to optimise ad budget allocation has returned impressive outcomes with the integration of digital data in shaping product decisions.
Honoured as a finalist for our exceptional growth and strategic approach in delivering client results.
Address: Growthack Ltd, 31 Park Row, Nottingham NG1 6FQ
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Copyright © 2020 – 2024. Registered in England and Wales No. 12868240.
VAT Reg GB392684357.